Open to opportunities

Refika Febrianti

@refikafebrianti

Brand Strategist with 4+ years of experience. Open to remote roles in marketing, brand strategy, and project management.

Indonesia

Message

What I'm looking for

A remote role in marketing, brand strategy, or project management where I can combine strategic thinking with execution and collaboration. I value environments that encourage learning, open communication, and thoughtful work.

I’ve spent the past 4+ years working across marketing, research, and brand strategy, helping brands clarify who they are and how they show up. I’m especially interested in the space where strategy and creativity meet—digging into insights, shaping ideas, and making sure they can be executed well, not just look good on paper.

My experience includes working on brand and marketing projects that require both big-picture thinking and day-to-day coordination. I’m comfortable collaborating with different teams, managing timelines, and keeping projects moving while staying aligned with the original strategy.

I enjoy learning as I go, asking questions, and improving processes when something can work better. Right now, I’m looking for remote opportunities in marketing, brand strategy, or project management, ideally with teams that value clarity, collaboration, and thoughtful work.

If my background sounds relevant, feel free to reach out.

Experience

Work history, roles, and key accomplishments

Current

Brand Strategist

Current

Freelancer

Sep 2024 - Present (1 year 4 months)

Developed brand identities using a 4D branding framework for 3+ clients and guided them from insight to execution, refining positioning and messaging through research to support successful launches.

Brand Strategy Positioning Market Research Brand Voice Messaging Creative Direction Stakeholder Management

Social Media Marketing Intern

Project C Foundation

Feb 2024 - May 2024 (3 months)

Created mental-health focused posts, graphics, and videos and assisted campaign planning, publishing 6+ posts while optimizing content using analytics to improve performance.

Social Media Content Creation Video Editing Campaign Planning Analytics Community Engagement

Marketing Staff

Candya Organizer

Feb 2020 - Aug 2021 (1 year 6 months)

Boosted Instagram followers by 30% through storytelling and consistent branding, designed monthly content calendars, and increased engagement and awareness by 30% during the pandemic.

Content Strategy Social Media Management Storytelling Brand Consistency Analytics

Monthly Unique Buyer Intern

Tokopedia

Feb 2020 - Mar 2020 (1 month)

Supported buyer acquisition for local sellers in Jember through direct outreach and promotions, contributing to Tokopedia’s local SME buyer-growth initiatives.

Buyer Outreach Promotion Local SME Support Sales Enablement Campaign Execution

Education

Degrees, certifications, and relevant coursework

University of Jember

Bachelor of Arts, International Relations

2017 - 2022

Grade: 3.57/4.00

Activities and societies: Awardee of Beasiswa Peningkatan Potensi Akademik (PPA); General Secretary of HIMAHI; Intern (Eksekutif Muda) at BEM FISIP; authored publications in 2022 and 2023.

Completed a Bachelor of Arts in International Relations with a 3.57/4.00 GPA and received the PPA scholarship from the Indonesian Directorate General of Higher Education.