A remote role in marketing, brand strategy, or project management where I can combine strategic thinking with execution and collaboration. I value environments that encourage learning, open communication, and thoughtful work.
Refika Febrianti
@refikafebrianti
Brand Strategist with 4+ years of experience. Open to remote roles in marketing, brand strategy, and project management.
What I'm looking for
I’ve spent the past 4+ years working across marketing, research, and brand strategy, helping brands clarify who they are and how they show up. I’m especially interested in the space where strategy and creativity meet—digging into insights, shaping ideas, and making sure they can be executed well, not just look good on paper.
My experience includes working on brand and marketing projects that require both big-picture thinking and day-to-day coordination. I’m comfortable collaborating with different teams, managing timelines, and keeping projects moving while staying aligned with the original strategy.
I enjoy learning as I go, asking questions, and improving processes when something can work better. Right now, I’m looking for remote opportunities in marketing, brand strategy, or project management, ideally with teams that value clarity, collaboration, and thoughtful work.
If my background sounds relevant, feel free to reach out.
Experience
Work history, roles, and key accomplishments
Brand Strategist
Freelancer
Sep 2024 - Present (1 year 4 months)
Developed brand identities using a 4D branding framework for 3+ clients and guided them from insight to execution, refining positioning and messaging through research to support successful launches.
Social Media Marketing Intern
Project C Foundation
Feb 2024 - May 2024 (3 months)
Created mental-health focused posts, graphics, and videos and assisted campaign planning, publishing 6+ posts while optimizing content using analytics to improve performance.
Marketing Staff
Candya Organizer
Feb 2020 - Aug 2021 (1 year 6 months)
Boosted Instagram followers by 30% through storytelling and consistent branding, designed monthly content calendars, and increased engagement and awareness by 30% during the pandemic.
Monthly Unique Buyer Intern
Tokopedia
Feb 2020 - Mar 2020 (1 month)
Supported buyer acquisition for local sellers in Jember through direct outreach and promotions, contributing to Tokopedia’s local SME buyer-growth initiatives.
Education
Degrees, certifications, and relevant coursework
University of Jember
Bachelor of Arts, International Relations
2017 - 2022
Grade: 3.57/4.00
Activities and societies: Awardee of Beasiswa Peningkatan Potensi Akademik (PPA); General Secretary of HIMAHI; Intern (Eksekutif Muda) at BEM FISIP; authored publications in 2022 and 2023.
Completed a Bachelor of Arts in International Relations with a 3.57/4.00 GPA and received the PPA scholarship from the Indonesian Directorate General of Higher Education.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
behance.net/refikafebriantiSalary expectations
Job categories
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