Sharafat Ali
@sharafatali1
Growth Manager driving acquisition, retention, and measurable revenue growth.
What I'm looking for
I’m a results-driven Growth Manager with 6+ years of experience in acquisition, retention, and revenue growth across consumer tech and marketplace models. I lead go-to-market strategy and product-led growth, using CRO, A/B testing, and funnel optimization to turn insights into measurable performance.
In my recent roles, I’ve designed and executed end-to-end growth strategies for digital brands across the GCC and UK. I scaled performance with personalized marketing, continuous web and mobile experimentation, and real-time KPI tracking through Tableau dashboards—helping improve onboarding conversion, reduce drop-offs, and lift marketing ROI.
I also build scalable growth playbooks and automations that strengthen lifecycle retention and repeat customer activity. At scale, I’ve owned multi-channel paid and organic growth, influencer and referral partnerships, and C-level reporting with actionable recommendations.
My work includes 0-to-1 market entry execution (Belgium and the UK) and launching/scaling food brands into new locations. I’m especially proud of consistently driving ROI and LTV improvements, including a 120% UK increase in order volume within six months.
Experience
Work history, roles, and key accomplishments
Growth Manager (Senior)
Global Food Ventures
Mar 2024 - Present (2 years 5 months)
Designed and executed end-to-end growth strategies across the UK market, achieving a 120% increase in order volume within six months. Launched and scaled multiple brands, improved onboarding conversion via continuous A/B testing, and built Tableau dashboards to increase marketing ROI.
Growth Manager
The Cloud
Sep 2022 - Feb 2024 (1 year 5 months)
Managed paid and organic growth initiatives for 50+ digital food brands across GCC markets, improving campaign ROI by 40% within nine months. Reduced CAC through multi-channel strategies, increased user signups via A/B tested landing pages, and supported retention growth through lifecycle automation.
Senior Key Account Manager
Foodpanda (Delivery Hero)
Mar 2021 - Sep 2022 (1 year 6 months)
Managed a high-value portfolio across 130+ retail outlets, generating over PKR 2 million per month in advertising revenue through upselling ad solutions and performance-based packages. Drove order growth via account-level data analysis, led go-to-market product launches, and renegotiated vendor commission structures to improve GMV.
Education
Degrees, certifications, and relevant coursework
IMS, Bahauddin Zakariya University (BZU)
Bachelor of Business Administration, Marketing
2018 -
Grade: CGPA 3.33
Bachelor of Business Administration (BBA) with a concentration in Marketing at IMS, Bahauddin Zakariya University (BZU). Earned a CGPA of 3.33.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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