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Sharafat AliSA
Open to opportunities

Sharafat Ali

@sharafatali1

Growth Manager driving acquisition, retention, and measurable revenue growth.

Pakistan
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What I'm looking for

I’m looking to lead growth that scales acquisition and retention through GTM/PLG, CRO, A/B testing, and automated lifecycle marketing—using dashboards and data analysis to deliver clear ROI and LTV improvements.

I’m a results-driven Growth Manager with 6+ years of experience in acquisition, retention, and revenue growth across consumer tech and marketplace models. I lead go-to-market strategy and product-led growth, using CRO, A/B testing, and funnel optimization to turn insights into measurable performance.

In my recent roles, I’ve designed and executed end-to-end growth strategies for digital brands across the GCC and UK. I scaled performance with personalized marketing, continuous web and mobile experimentation, and real-time KPI tracking through Tableau dashboards—helping improve onboarding conversion, reduce drop-offs, and lift marketing ROI.

I also build scalable growth playbooks and automations that strengthen lifecycle retention and repeat customer activity. At scale, I’ve owned multi-channel paid and organic growth, influencer and referral partnerships, and C-level reporting with actionable recommendations.

My work includes 0-to-1 market entry execution (Belgium and the UK) and launching/scaling food brands into new locations. I’m especially proud of consistently driving ROI and LTV improvements, including a 120% UK increase in order volume within six months.

Experience

Work history, roles, and key accomplishments

GV
Current

Growth Manager (Senior)

Global Food Ventures

Mar 2024 - Present (2 years 5 months)

Designed and executed end-to-end growth strategies across the UK market, achieving a 120% increase in order volume within six months. Launched and scaled multiple brands, improved onboarding conversion via continuous A/B testing, and built Tableau dashboards to increase marketing ROI.

TC

Growth Manager

The Cloud

Sep 2022 - Feb 2024 (1 year 5 months)

Managed paid and organic growth initiatives for 50+ digital food brands across GCC markets, improving campaign ROI by 40% within nine months. Reduced CAC through multi-channel strategies, increased user signups via A/B tested landing pages, and supported retention growth through lifecycle automation.

Foodpanda (Delivery Hero) logoFH

Senior Key Account Manager

Foodpanda (Delivery Hero)

Mar 2021 - Sep 2022 (1 year 6 months)

Managed a high-value portfolio across 130+ retail outlets, generating over PKR 2 million per month in advertising revenue through upselling ad solutions and performance-based packages. Drove order growth via account-level data analysis, led go-to-market product launches, and renegotiated vendor commission structures to improve GMV.

Education

Degrees, certifications, and relevant coursework

IMS, Bahauddin Zakariya University (BZU) logoIB

IMS, Bahauddin Zakariya University (BZU)

Bachelor of Business Administration, Marketing

2018 -

Grade: CGPA 3.33

Bachelor of Business Administration (BBA) with a concentration in Marketing at IMS, Bahauddin Zakariya University (BZU). Earned a CGPA of 3.33.

Tech stack

Software and tools used professionally

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