Open to opportunities

Rida Shakil

@ridashakil

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Experienced Marketing Manager with a passion for brand strategy.

Pakistan

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What I'm looking for

I am looking for a role that fosters creativity and strategic thinking, with opportunities for professional growth in a collaborative environment.

I am a Marketing Manager with over five years of experience in brand management, content strategy, and integrated marketing. My current role as Brand Manager at TPL Corp has allowed me to lead cross-functional marketing efforts, shape communication strategies, and oversee campaign execution, ensuring brand coherence across digital and offline channels.

My earlier experience at Convex Interactive provided me with the opportunity to work across various industries, where I developed a strong understanding of how to tailor integrated marketing strategies to each brand's unique voice. I have successfully contributed to email and SMS marketing strategies, driving direct engagement and measurable results.

With a strong balance of analytical insight and creative execution, I am well-versed in digital analytics platforms and emerging AI-powered marketing tools. I am eager to bring my collaborative mindset and strategic approach to your team, contributing to impactful marketing initiatives that drive business growth.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

TPL Corp

Jun 2022 - Present (3 years)

Led integrated marketing communication strategies to drive brand awareness and engagement across digital, print, and internal channels. Oversaw content strategy, creation, and quality control for all marketing collateral, ensuring alignment with brand guidelines and tone of voice. Managed internal and external communications, including media relations and agency coordination, while also spearheadi

Brand Strategy Content Development Integrated Marketing Social Media Management Media Relations SEO Digital Analytics Corporate Communications Campaign Management Public Relations

Content Manager

Convex Interactive

Sep 2020 - Present (4 years 9 months)

Created monthly multilingual content calendars for digital platforms, aligning with brand tone and objectives. Wrote and edited content for social media, blogs, SMS, Google Ads, and websites, and developed scripts for TVCs, DVCs, and PR campaigns. Provided design direction and proofread marketing materials to ensure consistency and quality.

Content Strategy Copywriting Content Editing Google Ads Content Design Direction

Community Marketing Executive

Convex Interactive

Mar 2020 - Present (5 years 3 months)

Moderated social media pages for leading brands across various industries in Pakistan and the Middle East. Developed brand-specific FAQ sheets and analyzed platform performance to drive strategic decisions. Scheduled and coordinated social media posts across platforms, ensuring brand consistency and engagement.

Community Management Social Media Moderation Competitive Analysis Digital Strategy

Education

Degrees, certifications, and relevant coursework

Mohammad Ali Jinnah University

MBA, Human Resource Management

Grade: 3.79/4.00 (Silver Medalist)

Earned a Master of Business Administration with a specialization in Human Resource Management. Recognized for outstanding academic performance with a CGPA of 3.79/4.00, earning a Silver Medal.