Abala Tom
@abalatom
Digital Marketing and Social Media Manager with 6+ years of experience.
What I'm looking for
As a seasoned Digital Marketing and Social Media Manager, I bring over six years of experience in leveraging data-driven strategies to foster business growth. My journey has been marked by a commitment to enhancing brand visibility and engagement through innovative social media initiatives. At Tabala Digital Solutions, I spearheaded the development and execution of comprehensive marketing strategies that significantly boosted website traffic and conversions. My expertise in utilizing analytics tools has enabled me to monitor performance effectively and optimize campaigns for maximum impact.
Previously, as the Digital Marketing Lead at BusinessCom Consulting Services, I successfully developed and implemented campaigns that drove brand awareness and engagement. My role involved staying abreast of the latest digital marketing trends and best practices, which I shared with my team through training and guidance. My experience at Cytonn Investments further honed my skills in SEO, SEM, and SMM, where I led a team to achieve customer acquisition and retention goals through strategic digital marketing efforts. I am passionate about creating cohesive brand messaging and building strong relationships with influencers to enhance digital presence.
Experience
Work history, roles, and key accomplishments
Digital Marketing and Social Media Consultant
Tabala Digital Solutions
Jul 2022 - Present (2 years 11 months)
Spearheaded growth in the digital marketing landscape by devising and executing comprehensive strategies to boost website traffic and conversions. Utilized analytics tools to monitor performance and optimize social media campaigns, providing recommendations to clients across various industries.
Digital Marketing Lead
BusinessCom Consulting Services
Apr 2020 - Jul 2022 (2 years 3 months)
Developed and implemented successful digital marketing campaigns to drive brand awareness and engagement. Maintained knowledge of digital marketing best practices and facilitated team meetings for guidance and training on tactics and tools.
Digital Team Lead
Cytonn Investments
Mar 2019 - Mar 2020 (1 year)
Implemented best practices for SEO, SEM, and SMM activities. Planned and executed digital marketing campaigns to achieve customer acquisition and retention goals while conducting regular reviews with team members for progress tracking.
Digital Media Assistant
Cytonn Investments
May 2018 - Mar 2019 (10 months)
Managed social media accounts and created optimized content. Developed strategies for digital media campaigns using SEO and SEM, collaborating with teams to ensure cohesive brand messaging across platforms.
Education
Degrees, certifications, and relevant coursework
Digital School Of Marketing
Advanced Digital Marketing, Digital Marketing
2019 - 2019
Shaw Academy
Professional Diploma in Digital Marketing, Digital Marketing
2018 - 2018
Jevah Computer College
Certificate, Computer Applications
2012 - 2012
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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