Abala TomAT
Open to opportunities

Abala Tom

@abalatom

Digital Marketing and Social Media Manager with 6+ years of experience.

Kenya

What I'm looking for

I seek a dynamic role in a collaborative environment that fosters creativity and growth.

As a seasoned Digital Marketing and Social Media Manager, I bring over six years of experience in leveraging data-driven strategies to foster business growth. My journey has been marked by a commitment to enhancing brand visibility and engagement through innovative social media initiatives. At Tabala Digital Solutions, I spearheaded the development and execution of comprehensive marketing strategies that significantly boosted website traffic and conversions. My expertise in utilizing analytics tools has enabled me to monitor performance effectively and optimize campaigns for maximum impact.

Previously, as the Digital Marketing Lead at BusinessCom Consulting Services, I successfully developed and implemented campaigns that drove brand awareness and engagement. My role involved staying abreast of the latest digital marketing trends and best practices, which I shared with my team through training and guidance. My experience at Cytonn Investments further honed my skills in SEO, SEM, and SMM, where I led a team to achieve customer acquisition and retention goals through strategic digital marketing efforts. I am passionate about creating cohesive brand messaging and building strong relationships with influencers to enhance digital presence.

Experience

Work history, roles, and key accomplishments

TS
Current

Digital Marketing and Social Media Consultant

Tabala Digital Solutions

Jul 2022 - Present (2 years 11 months)

Spearheaded growth in the digital marketing landscape by devising and executing comprehensive strategies to boost website traffic and conversions. Utilized analytics tools to monitor performance and optimize social media campaigns, providing recommendations to clients across various industries.

CI

Digital Team Lead

Cytonn Investments

Mar 2019 - Mar 2020 (1 year)

Implemented best practices for SEO, SEM, and SMM activities. Planned and executed digital marketing campaigns to achieve customer acquisition and retention goals while conducting regular reviews with team members for progress tracking.

CI

Digital Media Assistant

Cytonn Investments

May 2018 - Mar 2019 (10 months)

Managed social media accounts and created optimized content. Developed strategies for digital media campaigns using SEO and SEM, collaborating with teams to ensure cohesive brand messaging across platforms.

Education

Degrees, certifications, and relevant coursework

DM

Digital School Of Marketing

Advanced Digital Marketing, Digital Marketing

2019 - 2019

SA

Shaw Academy

Professional Diploma in Digital Marketing, Digital Marketing

2018 - 2018

JC

Jevah Computer College

Certificate, Computer Applications

2012 - 2012

Tech stack

Software and tools used professionally

Interested in hiring Abala?

You can contact Abala and 90k+ other talented remote workers on Himalayas.

Message Abala

People also viewed

View all talent

Find your dream job

Sign up now and join over 85,000 remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan
Abala Tom - Digital Marketing and Social Media Consultant - Tabala Digital Solutions | Himalayas