At UCB Fintech Company Ltd. (UPAY), I owned the product roadmap and growth strategy, helping achieve 17.3% MAU growth within five months. I also identified a 30% drop-off in the Add Money funnel and led a UX redesign that improved conversion by 22%.
At Banglalink Digital Communication Ltd., I drove growth and engagement for MyBL, contributing to its growth to 1M+ DAU and its position as Bangladesh’s #1 lifestyle app. I designed and launched 6+ gamification modules and 30+ games, helping reduce churn by 15%.
At SELISE Group, I translate client feedback, commercial performance, and digital marketing analytics into priorities for growth, product positioning, retention, and expansion. I also manage client relationships across 30+ accounts and coordinate marketing initiatives across business units.
Earlier, I supported digital business initiatives at Banglalink Digital Communication Ltd., managed partner operations at FoodPanda, and developed campaign strategies and content at Mindscape Communication. My work has spanned product roadmaps, user journeys, experimentation, and engagement campaigns.

