Swati Bansal

I'm leading regional marketing strategy for Henkel India, translating market intelligence and customer insights into growth initiatives across adhesive technologies and construction solutions. My work aligns global innovation pipelines with integrated go-to-market execution across industrial, retail, and direct-to-consumer channels.

Previously at BharatNxt, I built market-development and partnership strategies with Flipkart, PayU, and Awfis, reducing customer acquisition costs by 70% in the first month. I also developed AI-driven customer experience mapping and funnel optimization that increased conversion rates by 30%.

At General Data P. Limited, I led strategy and business development for 90+ international brands, managed a ₹35 Cr P&L, and built a team of 20 marketing professionals. I enabled 20+ market entries and regional expansions, achieved 70% client retention, and created predictive market models that delivered 95% resource-allocation efficiency.

Across FMCG, consumer goods, fintech, e-commerce, and MarTech, I've paired customer insight with commercial execution to deliver measurable growth. I'm also a Grand Jury, selection board, and board member for marketing and business excellence awards.