Suthan Rathinasamy

At TNDIPR Media Hub and Zigma Technology, I run social and digital growth for one of Tamil Nadu's largest government media operations, coordinating content, campaigns, stakeholders, and multi-district publishing.

I've grown WhatsApp from zero to 3.8L+ subscribers and 46M+ reach, Instagram to 2.01L+ followers and 118.3M+ reach, and YouTube to 1.17L+ subscribers and 172.7M+ views. I use short-form video, SEO metadata, thumbnail A/B testing, paid social, platform-native copywriting, and audience funnels to build measurable growth.

I have led 15+ statewide campaigns across elections, welfare schemes, monsoon crisis, and the state budget, bringing in 79,000+ participants. I also built SOPs that enabled four districts to work through one coordinated content operation and launched TNPSC and Fact Check Unit channels on WhatsApp and Telegram.

Previously, at Night Empire Design Studio, I managed social media, SEO, and content marketing for 8+ client brands, improving average organic traffic and search rankings by 35% within six months per client.