Sushma Shetty

I’m a detail-oriented digital marketing analyst (GA4) focused on translating marketing and web performance data into clear, actionable insights. I combine practical experience running an online business with ongoing learning in web analytics and digital marketing fundamentals.

In my role as Founder & Marketing Analyst at LavinResin, I managed end-to-end marketing and content creation, using performance analysis to improve engagement and customer interaction. I tracked key KPIs like engagement rate, profile visits, and conversions, while using insights to refine content and marketing posts for stronger results.

I’m especially strong in campaign and funnel thinking—using GA4 (and related tracking concepts), conversion tracking, and KPI monitoring to understand what’s working and where improvements are needed. I also analyzed Instagram insights (reach, engagement, and audience behavior) to identify customer preferences and buying patterns, informing product and sales strategy.

Before that, I built operational and analytical discipline through roles in administration and accounting, including bank statement tracking and daily entries/reconciliations. Overall, my professional ethos is attention to detail, analytical thinking, and data storytelling that turns metrics into decisions.