Open to opportunities

Susan Rov

@susanrov

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Senior marketing leader and copywriter turning complexity into conversion-focused content across email, web, and UX.

Portugal

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What I'm looking for

I’m looking for a role where I can build from zero, translate complex ideas into clear editorial content, and own GTM + messaging. I want strategy-and-craft alignment, plus real accountability for conversion and growth outcomes.

I’m a marketing leader and conversion copywriter with 8+ years turning complex ideas into content that earns attention, builds trust, and drives action. I own brand positioning, messaging architecture, and GTM—while also being the person who actually writes the copy—so strategy and craft stay tightly connected.

Most recently, I was the sole marketing hire at a VC-backed deep tech company, writing every word under the brand while building SEO architecture, community, and GTM strategy. I established a technical B2B editorial voice from scratch, grew a weekly newsletter organically to 1,100+ subscribers (25–30% open rate), built a 300+ page SEO content architecture, and drove measurable revenue lifts through targeted email and social copy. I also coached 260+ copywriters in conversion craft and built brand voices from scratch for 20+ global clients—my throughline is building from zero and translating complexity into something worth caring about.

Experience

Work history, roles, and key accomplishments

Head of Marketing

Oblivious

Jul 2023 - May 2026 (2 years 10 months)

First marketing hire for a deep-tech privacy startup; owned the weekly newsletter and grew it to 1,100+ subscribers with 25–30% open rates, while translating cryptographic complexity into enterprise-facing copy. Built a 300+ page SEO content architecture with first-page Google rankings, led brand positioning/messaging, scaled a 100→600 attendee summit, and grew a developer community to 6,000 via i

Newsletter Strategy Editorial Planning Technical Copywriting SEO Content Writing Positioning Go To Market Strategy Thought Leadership Writing Sales Enablement Community Building Event Marketing

Brand Marketing & Content Lead

Hey Rebekah

Jan 2023 - Jun 2023 (5 months)

Founding brand marketing & content lead for a daily newsletter product for freelancers; authored founding company documents and defined tone-of-voice and editorial standards. Drove audience-led content across newsletter and supporting channels, achieving a 36% click-through rate.

Editorial Standards Newsletter Strategy Audience Led Content Social Media Copy Conversion Copywriting

Copywriting Coach

Copy Posse by Alex Cattoni

Jan 2023 - May 2023 (4 months)

Freelance copywriting coach selected for Copy Posse’s inaugural coaching team under Alex Cattoni. Coached 260+ students through live copy critique sessions across email sequences, sales pages, landing pages, and ad copy, providing feedback on conversion mechanics, marketing strategy, brand voice, and funnel architecture.

Copywriting Conversion Marketing Strategy Brand Voice Funnel Architecture

Copywriter & Marketing Consultant

Cool Copy Club

Apr 2020 - Jan 2023 (2 years 9 months)

Self-employed copywriting and marketing consultant serving 20+ clients across the US, UK, Australia, Canada, Iceland, and Sweden. Delivered conversion email sequences and website overhauls, growing a client’s social audience to 214,000 followers and driving the client’s highest-ever Black Friday revenue while achieving 156% of email sign-up targets for a corporate training programme.

Website Copywriting Brand Voice Development Messaging Strategy USP Development Social Media Strategy

Copywriter & Marketing Manager

Sareen Stone

Oct 2020 - Mar 2022 (1 year 5 months)

Part-time in-house copywriter and marketing manager for a premium Australian B2B stone supplier. Built and executed an SEO content strategy, improved email newsletter open rates from 20% to 30%, and led development and launch of a new website with 83 landing pages, partnering on UX structure and copy.

SEO Content Strategy Email Newsletter Optimization Audience Segmentation Website Copywriting UX Writing