Surabhi Lakhera
@surabhilakhera
I build strategic partnerships and growth programs across India's leading digital retail platforms.
IndiaWhat I'm looking for
I've driven product partnerships and growth strategy for P&G across Zepto, JioMart, DMart Ready, and Apollo 24/7, delivering category growth through assortment, promotions, retail media, and customer acquisition programs.
At Zepto, I delivered 53% business growth, an 80 bps share gain, and improved SDE efficiency by 12 points. Across omni-channel partners, I managed over $1.2M in investments, improved category penetration by 18%, and delivered more than 500K targeted product trials.
Previously, I led large-scale sales and account initiatives at P&G and built GTM, retail marketing, and digital acquisition programs at ShopKirana. I enjoy turning commercial strategy, platform capabilities, and consumer insight into measurable adoption and growth.
Experience
Work history, roles, and key accomplishments
Product Partnerships & Growth Strategy
Zepto
Sep 2025 - Present (11 months)
Drove category growth strategy for Zepto through assortment, promotion, and e-media interventions, delivering 53% business growth, +80 bps share gain vs LY, +12-point SDE efficiency improvement & +5 e-media efficiency. Increased premium portfolio consumption by 40% and category consumption by 15% through trial chassis, targeted swap & premiumization, variant bundling, and SOV increase via e-media
Delivered GT business of 210 cr by interacting with field and central team in co-creating customized strategy. Executed GTM expansion plans by increase coverage (6 cr uplift), converted sub distributor model to direct branches & piloted low-cost micro FC – awarded 2 rank on BOF, achieved Best AE award for the contribution.
Independently led a team of 150+, handled 300 cr annual business and delivered 13% growth vs LY. Ranked 1 in All India coverage expansion project, adding highest average throughput stores of INR 3467. Turnaround Tide and Whisper share of AP and TL by co-creating maximization plan with central team which lead to 1.1% growth in Corporate share, Tide grew by 130 bps and Whisper by 90 bps – received h
Senior Marketing Manager
ShopKirana
May 2020 - Oct 2021 (1 year 5 months)
Negotiated terms of trade with major cosmetic brands like VLCC, Mamaearth, Wow Skin Science, and Loreal. Strategized the Go-to-market strategy, retail marketing and created beat plans to achieve 50 lac/month sales. Analyzed app data, created targeted customer cohorts, & used digital tools to reach retail online repeat of 21%. Scaled app downloads by revamping online user journey, launched in-app a
Brand Creation & Expansion Intern
ShopKirana
Apr 2019 - Jun 2019 (2 months)
Developed creative marketing campaigns for brand reinforcement & performed business development for scaling up of business. Led a team of 5 interns supervising content creation and commercial operations - page like grew by 150%, reached 27 lac with 3 lac fund.
Brand Value Analysis Intern
Gandhi Fellowship
Apr 2018 - May 2018 (1 month)
Formulated marketing strategy using comparative study & PASP model for long term effect in the brand value of Gandhi Fellowship. Examined 53 candidates’ applications, made profiles using demographic & academic information to help in selection process.
Education
Degrees, certifications, and relevant coursework
IIM Indore
Master of Business Administration, Business Administration
2018 - 2020
MBA from IIM Indore, completed in 2020.
IIM Indore
Bachelor of Business Administration, Business Administration
2016 - 2018
BBA from IIM Indore, completed in 2018.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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