Open to opportunities

Dibyajyoti Deb

@dibyajyotideb

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Marketing expert with a decade of experience in crafting brand narratives and campaigns.

India

Message

What I'm looking for

I'm a seasoned marketing professional with a proven track record of driving growth and revenue for consumer tech brands. With a decade of experience in crafting compelling brand narratives and campaigns, I've successfully increased market penetration and revenue for top brands like Lenovo, OnePlus, and Mygate.

My expertise lies in creating bold, memorable stories that connect brands with their audiences. I've led global product marketing efforts, developed go-to-market strategies, and optimized campaign funnels to drive scalable growth. I'm passionate about innovation and technology, and I'm always looking for new ways to leverage my skills to drive business results.

With a strong background in marketing and branding, I've worked with top brands to develop and execute marketing strategies that drive results. I'm a creative storyteller, a strategic marketer, and a digital marketing expert with a passion for innovation and technology.

Experience

Work history, roles, and key accomplishments

Current

Deputy General Manager, Marketing

Current

Mygate

Feb 2022 - Present (3 years 3 months)

Spearheaded brand identity overhaul, set up marketing processes and foundational team for launch of Mygate Smart Devices, and achieved 2Cr+ revenue in 5 months of product launch.

SaaS Brand Identity Marketing Product Marketing

Global Marketing Manager, ThinkBooks

Lenovo

Apr 2021 - Feb 2022 (10 months)

Led global product marketing for ThinkBook line of premium notebooks, created and implemented messaging strategies, and collaborated with cross-functional teams to create engaging marketing content and campaigns.

Product Marketing Messaging Strategy

Global Marketing Manager

OnePlus

Oct 2018 - Jan 2020 (1 year 3 months)

Core team member for global launch strategy, worked closely with Co-Founder and leadership team to drive launch keynotes, product positioning, creative direction, and campaign execution.

Product Positioning Creative Direction Campaign Execution

Marketing Manager

Rocketium

Jan 2017 - Oct 2018 (1 year 9 months)

Led marketing efforts for Rocketium's SaaS AI video generation platform, increasing user acquisition by 40% in six months through innovative digital campaigns.

SaaS Marketing Campaigns User Acquisition

Marketing Research Analyst

TIME (NowDotDashMeredith)

Mar 2015 - Jan 2017 (1 year 10 months)

Conducted digital analytics and competitive analysis, developed brand-specific marketing collateral and storytelling content, and collaborated with research teams.

Digital Analytics Competitive Analysis Marketing Collateral Storytelling