akul madhok
@akulmadhok
I build high-impact product launches and B2C marketing campaigns that drive sales, visibility, and growth.
IndiaWhat I'm looking for
At Xiaomi India, I lead go-to-market and dual-channel launch strategies for smartphones, tablets, Smart TVs, and AIoT products. My work on REDMI launches has driven outcomes including 94K Day-1 units for REDMI A7 Pro 5G and over INR 120 million in advertising value equivalency for REDMI Turbo 5.
I turn product stories into integrated campaigns across media, retail, e-commerce, KOLs, events, and digital platforms. I’ve improved launch creative CTR from 0.94% to 2.35%, generated 4.1 million e-commerce visits, and helped grow tablet market share from 19% to 22% in H1 2026.
Across 13+ years in B2C marketing, advertising, and brand development, I’ve partnered with category, retail, media, finance, and technology teams to improve funnels, optimize ROI, and deliver business results.
Experience
Work history, roles, and key accomplishments
Product Marketing Manager
Xiaomi Technology India Private Limited
Jan 2019 - Present (7 years 8 months)
Engineered GTM and dual-channel launch strategies for multiple product launches, achieving significant sales velocity and market share growth. Led cross-functional teams and optimized online funnels to enhance conversion.
Education
Degrees, certifications, and relevant coursework
Christ University
Bachelor of Business Management, Business Management
2009 - 2012
Pursued a Bachelor of Business Management degree, gaining foundational knowledge in business principles and management practices.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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