Sumit Patil

I’m a Business Analyst with a focus on performance analytics, using SQL, Excel, and Python to analyze multi-source marketing data and drive decisions. I specialize in translating complex datasets into clear, stakeholder-ready insights—especially around CTR, CVR, CPC, ROAS, ACOS, AOV, and TACOS.

At Dentsu in Pune, I’ve led end-to-end analytics for Amazon Ads across multiple brands and categories, supporting 20+ Cr annual spend decisions. I build scalable metric frameworks, run trend analysis and forecasting, and apply hypothesis testing, A/B testing, variance and cohort analysis to validate strategies—resulting in measurable improvements like 2x YoY growth in GMV and units, and a 20% reduction in CPC.

I also automate reporting and data pipelines to reduce turnaround time by 30% and enable near real-time decision support. From centralized dashboards to automated reporting systems, I’m committed to faster, more reliable analytics that uncover underperformance root causes and improve portfolio efficiency—while partnering cross-functionally to drive new business and experimentation-led outcomes.