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Sumit PatilSP
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Sumit Patil

@sumitpatil

Business Analyst who turns performance data into actionable insights and measurable business growth.

India
Message

What I'm looking for

I want to work on data-driven growth by building dashboards, automating pipelines, and running experimentation and forecasting. I’m excited to partner with business and cross-functional teams to turn analytics into faster, measurable decisions.

I’m a Business Analyst with a focus on performance analytics, using SQL, Excel, and Python to analyze multi-source marketing data and drive decisions. I specialize in translating complex datasets into clear, stakeholder-ready insights—especially around CTR, CVR, CPC, ROAS, ACOS, AOV, and TACOS.

At Dentsu in Pune, I’ve led end-to-end analytics for Amazon Ads across multiple brands and categories, supporting 20+ Cr annual spend decisions. I build scalable metric frameworks, run trend analysis and forecasting, and apply hypothesis testing, A/B testing, variance and cohort analysis to validate strategies—resulting in measurable improvements like 2x YoY growth in GMV and units, and a 20% reduction in CPC.

I also automate reporting and data pipelines to reduce turnaround time by 30% and enable near real-time decision support. From centralized dashboards to automated reporting systems, I’m committed to faster, more reliable analytics that uncover underperformance root causes and improve portfolio efficiency—while partnering cross-functionally to drive new business and experimentation-led outcomes.

Experience

Work history, roles, and key accomplishments

Dentsu logoDE
Current

Business Analyst

Feb 2025 - Present (1 year 4 months)

Led end-to-end performance analytics for Amazon Ads across 4 brands and 7 D2C categories, driving decisions on ₹20+ Cr annual spend. Built scalable metric frameworks and automated reporting pipelines, improving GMV and units 2x YoY in a key category, reducing CPC by 20%, cutting analysis turnaround time by 30%, and improving portfolio efficiency by 50%.

Education

Degrees, certifications, and relevant coursework

PE

PES Modern College of Engineering

Bachelor of Engineering, Artificial Intelligence and Machine Learning

2021 - 2025

Grade: GPA: 8.35

Earned a BE in Artificial Intelligence and Machine Learning from PES Modern College of Engineering (SPPU). GPA: 8.35.

Tech stack

Software and tools used professionally

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