Suman Chatterjee

Strategic business leader, managing GTM, gap analysis, A&P, and full P&L responsibility for Automotive Batteries & Lubricants across the Asia Pacific region.

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝐢𝐞𝐬-

❖ Sales Strategy & Business Performance: Driving sustainable business growth by setting and reviewing sales budgets, defining branch and franchisee-level targets, monitoring performance through periodic reviews, and implementing corrective actions to achieve organizational objectives.
❖ Channel Development & Distribution Management: Strengthening channel performance by set

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝐢𝐞𝐬-

❖ Alternative Distribution Channel Development: Pioneered cycle cart initiative to curb piracy by selling movie CDs at city vantage points, triggering impulse purchases and directly competing with roadside piracy markets.
❖ Modern Format & Exclusive Store Sales: Managed Moser Baer exclusive stores and modern trade formats by ensuring stock availability, driving tertiary sa

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝐢𝐞𝐬-

❖ Retail & Distribution Management: Handled distributor and retail channels, tracked primary/secondary billing, expanded retail network, audited stock hygiene with FIFO, and settled expiries/damages.
❖ Channel Development & Brand Promotion: Led Amul Parlour project across East India, developed HORECA channel through bulk institutional orders, and executed BTL promotions inc

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝐲-

❖ Territory Management: Managed doctor engagement, pharmacy audits, stockist sales, CFA coordination, and BTL medical awareness programs while ensuring prescription growth, brand visibility, stock hygiene, and territory expansion.

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝐲-

❖ Client & Brand Management: Managed key client accounts, acquired new business through market surveys and prospecting, coordinated with vendors and suppliers, promoted the company’s portfolio, and drove advertising and BTL campaigns through brainstorming and brand development initiatives.

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝐲-

❖ Sales, Service & Education Business: Generated IT support and peripherals business through client acquisition and AMCs, trained teams and clients on IT usage, executed BTL promotional campaigns, managed franchisee education ventures from setup to profitability, and promoted IT education through career fairs, college fests, and awareness programs.

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝐲-

❖ Yoga & Personality Development trainer, supervise key activity branches, youth camps, pre primary education centres, spiritual courses, rural civil development works

A depth study of entire brand management covering strategic brand management process, marketing mix, brand equity, brand architecture, brand hierarchy & brand positioning,

Pursued a Master of Business Administration with a focus on Marketing from 2004 to 2007.