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Sued Lima

@suedlima

I design intuitive, scalable digital products that simplify complex healthcare, SaaS, Web3, fintech, and e-commerce workflows.

Brazil

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What I'm looking for

I'm looking to design intuitive, scalable digital products with Product, Engineering, and leadership teams, solving complex workflows while balancing user needs, business goals, and technical constraints.

At Ilant Health, I design and improve the Member App across onboarding, treatment management, check-ins, visits, goals, tasks, and progress tracking. I turn complex healthcare workflows into lower-friction experiences that support activation.

I've led hands-on product design across Floki's Web3 ecosystem, GL Homes' customer and internal platforms, Grupo Soma's fashion e-commerce experience, and ClubPetro's B2B, B2C, and SaaS products. My work includes a Simon's Cat token Launchpad launch that generated $1.2M in revenue, e-commerce improvements that contributed an additional R$100 in sales, and a CRM messaging platform generating over one million customer interactions monthly.

I bring research, UX strategy, interaction design, UI, design systems, prototyping, motion design, and usability testing together to balance user needs, business goals, and technical constraints. I've also led designers, partnered closely with Product and Engineering, and designed public-sector tools for real-world constraints such as low connectivity and accessibility needs.

Experience

Work history, roles, and key accomplishments

Current

Senior UX/UI Designer

Current

Ilant Health

Mar 2024 - Present (2 years 6 months)

Designed and improved digital experiences for the Member App, including onboarding, treatment management, check-ins, visits, goals, program tasks, and progress tracking. Partnered with Product and cross-functional teams to transform complex healthcare workflows into simple, intuitive, and engaging member experiences.

Healthcare Product Design User Research Prototyping Usability Testing Figma UI UX

Senior UX/UI Design

GL Homes

Apr 2023 - Apr 2024 (1 year)

Designed digital experiences for a luxury homebuilder, including a digital customization tool and a warranty platform. Led the migration of design files from Adobe XD to Figma and contributed to a scalable design system using Figma variables and responsive components.

Figma Design Systems Adobe XD Responsive Design Product Design UI UX

UX/UI Design Lead

Floki

Jan 2022 - Apr 2024 (2 years 3 months)

Led hands-on design of multiple products within Floki's Web3 ecosystem, including Staking, Launchpad, Trading Terminal, and Telegram Bot. Represented the Design team in cross-functional discussions and supported a team of three designers.

Web3 Product Design User Research Useberry Design Leadership UI UX

UX/UI Designer Lead

Grupo Soma @ NV

Jan 2022 - Apr 2023 (1 year 3 months)

Led the design of desktop and mobile e-commerce experiences for a fashion brand. Conducted user interviews to identify friction points and redesigned the Product Detail Page, focusing on product image and zoom experience.

E commerce Design User Interviews Product Design Figma Design Leadership UI UX Ecommerce Mobile Design

UX/UI Design Lead

ClubPetro

Apr 2020 - Dec 2021 (1 year 8 months)

Led a team of three designers while remaining hands-on across B2B, B2C, and SaaS products for the fuel retail industry. Designed and improved products for drivers, gas station owners, managers, and attendants, including a CRM messaging platform that generated over 1 million customer interactions per month.

B2B B2C SaaS CRM Product Design Design Leadership UI UX

UX/UI Design

Insight Data Science Lab

Mar 2019 - Apr 2020 (1 year 1 month)

Worked as the sole UX Designer at a data science lab, designing digital products for government and public sector organizations. Led the redesign of a public safety application with over 10 million downloads.

UX Public Sector User Research Usability Testing Product Design UI UX

UX/UI Design

Secretaria do Desenvolvimento Agrário do Ceará

Feb 2019 - Mar 2019 (1 month)

Designed a field data collection app for government technicians to register and update information from small family farmers. Conducted field research and digitized a 300+ question registration process, increasing technician productivity.

Field Research Mobile Design Accessibility Product Design UI UX Mobile App Design