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nza lb

@nzalb

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Digital Marketing Manager with 7 years of diverse experience.

United States

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What I'm looking for

I am seeking a role that fosters creativity and collaboration, allowing me to leverage my digital marketing expertise to drive impactful campaigns and engage diverse audiences.

I am a seasoned Digital Marketing Manager with over 7 years of experience in executing brand strategies and digital marketing efforts in multicultural environments. My journey has been marked by a commitment to driving user engagement and maximizing campaign performance through data-driven strategies and creative optimization.

In my recent role as a Communications Consultant at Project HOPE, I successfully scaled multi-platform campaigns, achieving significant growth on Instagram and Threads within the first month. My expertise in managing end-to-end campaign performance has allowed me to position brands as industry leaders while focusing on audience retention strategies. I thrive in collaborative settings, leading creative asset development and implementing attribution tracking to optimize user journeys.

Throughout my career, I have worked with multinational clients, developing culturally responsive content strategies that resonate with diverse audiences. My educational background, including a Master's in Communication for Social Change, complements my practical experience, equipping me with the skills to navigate the evolving landscape of digital marketing effectively.

Experience

Work history, roles, and key accomplishments

Communications Consultant

Project HOPE

May 2024 - Present (1 year 2 months)

Scaled multi-platform campaigns across LinkedIn, Instagram, TikTok, and Facebook, achieving 14.5% Instagram growth and 13% Threads growth within first month through strategic audience targeting and creative optimization. Executed data-driven content strategies with continuous performance monitoring, successfully positioning brand as industry leader while maximizing engagement rates.

Email Marketing Ad Creative Development Campaign Execution Budget Management Google Analytics Salesforce HubSpot Mailchimp Sprout Social Marketo Adobe Creative Suite Canva Canto WordPress Asana Slack

Digital Communications Coordinator

Cycle Connect

Jan 2023 - Present (2 years 6 months)

Developed and optimized multi-channel marketing funnels incorporating email campaigns, social media, and website content to drive user engagement and improve conversion rates. Led creative asset development for video storytelling campaigns, collaborating with internal teams to create high-conversion content that increased client engagement.

Email Marketing Social Media Marketing Content Creation Storytelling Conversion Rate Optimization User Engagement Campaign Management HubSpot Mailchimp

Digital Marketing Specialist

era92 Creative

Mar 2020 - Present (5 years 4 months)

Managed performance campaigns for multinational clients across Africa, Asia, and Europe, through culturally responsive content strategies. Conducted systematic A/B testing on ad creatives across Meta, Google and TikTok, alternating messaging, and audience segments, generating weekly analytics reports that improved campaign performance and delivered actionable ROI improvements.

Performance Marketing A B Testing Ad Creative Development Campaign Management Google Ads Meta Ads Analytics ROI Optimization Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

Temple University

MS. Communication for Social Change, Communication for Social Change

2023 - 2024

Focused on advanced communication strategies for social impact. Gained expertise in leveraging various media platforms to drive positive change and engage diverse communities.

Chartered Institute of Marketing

Certificate, Professional Digital Marketing, Professional Digital Marketing

2020 - 2021

Completed a comprehensive program in professional digital marketing. Acquired skills in various digital marketing facets, including paid ad campaigns, email marketing, and SEO/SMM.