Zoe Grant

-Developing strategic messaging and cross-channel content for national brands including Caterpillar and Knapheide across paid, owned and earned media

-Translating complex, highly-regulated information into accessible messaging while maintaining brand and compliance standards

-Partnering cross-functionally with creative, strategy and account teams to support integrated campaign development and co

-Conducted audience, market and competitive research to inform brand positioning and communications strategy

-Developed messaging frameworks aligned with client business goals, audience behaviors and channel strategy

-Created content and communication strategies tailored to platform-specific audiences across social and digital channels

-Collaborated with cross-functional stakeholders to ensure

-Managed social media content strategy and ongoing content development across digital channels

-Wrote and edited marketing copy including web content, product descriptions and social media communications

-Developed content aligned with brand voice, audience engagement goals and seasonal business initiatives

-Coordinated creative feedback and revisions with business owners to support consistent

Sponsored by Meta

-Collaborated on a full-scale campaign from concept to execution as part of a cross-functional student agency team

-Wrote copy for scripts, web content, social media, headlines and taglines across campaign deliverables

-Conducted market and audience research that informed creative strategy and the development of a comprehensive creative brief

-Wrote and designed original content for social media platforms (TikTok, Instagram, X, blog)

-Conducted research for and wrote a weekly blog post

-Kept up with cultural trends and industry updates

-Researched venture capitalists and angel investors as potential investors for our clients

-Created content calendars for our client

-Created 20-30 outlines for social media posts on a variety of platforms

Completed high school education, developing foundational skills in communication and critical thinking.