At Saint Leo University, I developed audience-focused communications for adult learner and graduate audiences, translating university programs, enrollment priorities, and student needs into clear content.
I planned email and SMS campaigns and built and refined automated HubSpot journeys using segmentation, personalization, workflow logic, and lifecycle stages. I also supported the transition from Salesforce, Pardot, and Marketing Cloud to HubSpot.
Earlier, I coordinated family engagement communications and programs at PASCO COUNTY SCHOOLS. At RIVER HOSPITAL, I supported donor outreach, fundraising communications, events, and annual reports.

