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Srimoyee Basu

@srimoyeebasu

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I build integrated brand strategies and streamline operations across leading consumer brands.

India

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What I'm looking for

I'm looking for a leadership role where I can strengthen brand management, streamline operations, improve productivity, and lead teams to deliver effective business and communication outcomes.

I've led integrated brand management and client services for PwC, IdeateLabs, Publicis Worldwide, Ogilvy & Mather, JWT, Bates CHI & Partners, and other agencies, supporting brands including Garnier, Godrej, HUL, ICICI Bank, SonyLiv, Tata, ITC, Coca-Cola, and Marico.

With over 16 years of experience, I combine brand strategy, client leadership, resource management, and process improvement to streamline operations, improve productivity, and deliver clear communication for target audiences. I'm also trained in digital marketing, film studies, mass communication, videography, visual effects, and filmmaking.

Experience

Work history, roles, and key accomplishments

Resource Management

PwC

Feb 2023 - Jan 2026 (2 years 11 months)

Ensured the right resources are available at the right time to deliver projects efficiently, reduce costs and maintain/improve overall organizational performance. Managed allocation, monitoring, collaboration, recruitment support, and process management.

Resource Allocation Resource Optimization Collaboration Recruitment support Process Management

Associate Vice President

IdeateLabs

Aug 2022 - Jan 2023 (5 months)

Served as Associate Vice President for clients including Tata Tele Business Services, RR Kabel, Fashion Factory, ChangeInkk, and Loggerheads.

Client Services Director

Asia

Nov 2021 - Jul 2022 (8 months)

Directed client services for clients including Ujala, Maxo, Exo, Pril, Clove Dental, Reynolds, and Ruchi Soya.

Brand Partner

Publicis Worldwide

Jan 2020 - Nov 2021 (1 year 10 months)

Served as Brand Partner for clients including Garnier Skin (Female & Male portfolio), Linen Club, Godrej ProClean, ICICI Bank, and SonyLiv.

Team Lead – Associate Director

Creativeland Asia

Oct 2018 - Dec 2019 (1 year 2 months)

Led teams as Team Lead – Associate Director for clients including Godrej Properties and Godrej No.1.

Group Account Manager

Ogilvy & Mather

Jun 2016 - Oct 2018 (2 years 4 months)

Managed accounts for clients including HUL Pond's portfolio (India and Global) and Liril. Worked with teams for acquiring new businesses.

Brand Associate

Rediffusion Y&R

Oct 2015 - Jan 2016 (3 months)

Served as Brand Associate for major clients including Eveready Batteries, Eveready Home Appliances, and Mani Group.

Account Manager

JWT

Nov 2014 - Oct 2015 (11 months)

Managed accounts for major clients including Tata Shaktee, Khaitan Electricals Ltd., Star Cement, CK Birla Hospitals (CMRI, BMB, RBH), and Kanyashree (West Bengal Govt. Initiative).

Senior Brand Manager

Bates CHI & Partners

Nov 2008 - Oct 2014 (5 years 11 months)

Managed major clients including ITC (Tobacco brands), Marico (Bangladesh), Coca-Cola India, Vivel Soap, ITC Personal Care, ITC Corporate, Surya Nepal, ABP (Dailies and Magazines), Khadim's Footwear, Star Jalsha, Amrit Feeds Pvt. Ltd., and Green Valliey Industries Ltd.

Management Trainee

Mudra Communications Pvt. Ltd.

Aug 2007 - Nov 2008 (1 year 3 months)

Trained in account management for major clients including Reliance Telecom Pvt. Ltd. (GSM), Reliance Mobile (CDMA), Orissa Tourism, Health & Glow, and Eastern Financiers Pvt. Ltd.