Ayu Pratiwi

At vivo Indonesia, I lead end-to-end marketing and brand procurement across media, digital, social creative, brand ambassadors, KOLs, sponsorships, and co-branding partnerships.

I've negotiated major agency retainers and exclusive esports partnerships, delivering 10% to 30% fee reductions while protecting scope, team headcount, and service quality. I also assess campaign spend models to recover cash, secure added value, and eliminate overlapping costs.

I work closely with Brand, Product, Financial Management, and external suppliers to build compliant sourcing processes, vendor assessment frameworks, and procurement SOPs. My approach combines commercial strategy, strict SLA enforcement, risk management, and practical cross-functional collaboration.

Earlier at vivo Indonesia, I managed general affairs operations, annual budgets, travel controls, supplier bidding, expat permits, housing, facilities, and company events. I've been recognized as Best Employee of the Year in both the HR & Admin and Business departments.