Sreekanth Reddy
@sreekanthreddy2
Strategic Marketing Leader & Growth Specialist with 12+ years experience.
What I'm looking for
I am a Strategic Marketing Leader and Growth Specialist with over 12 years of experience in driving startup growth and executing data-driven marketing strategies. My expertise lies in lifecycle marketing, segmentation, and KPI optimization, allowing me to align marketing strategies with business objectives effectively. I have successfully led high-performance teams and managed multi-million dollar budgets, ensuring that every marketing initiative contributes to the overall business expansion.
Throughout my career, I have designed and executed impactful marketing campaigns that have significantly increased engagement and revenue. For instance, at The Rewards Practice Limited, I developed a global lifecycle marketing strategy that positioned the company as a leader in Total Rewards Training in Europe. My efforts led to a remarkable increase in LinkedIn followers and high-ticket participant acquisition, showcasing my ability to drive results through innovative marketing approaches.
My strong communication skills enable me to translate complex market research into actionable strategies, and I am adept at creating compelling content that resonates with both B2B and B2C audiences. I am passionate about leveraging my skills in copywriting, technical documentation, and graphic design to support comprehensive marketing efforts that not only meet but exceed expectations.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
The Rewards Practice Limited
Oct 2023 - Present (1 year 8 months)
Sreekanth designed and executed a global lifecycle marketing strategy, significantly increasing LinkedIn followers and optimizing email marketing and PPC campaigns. He developed data-driven segmentation strategies for B2B lead generation and built analytics dashboards for real-time reporting.
Digital Marketing Manager
InfyOne
Jul 2018 - Jun 2022 (3 years 11 months)
Led multi-channel product marketing strategies at InfyOne, increasing revenue by 25% while managing a substantial marketing budget. Executed A/B tests on paid media, optimizing customer acquisition and retention through effective content marketing.
SEO Director
Ideal Entrepreneur Solutions
Jun 2016 - May 2018 (1 year 11 months)
Designed and implemented SEO-driven strategies that increased organic traffic by 43%. Led a cross-functional team to enhance user experience and conducted market research to align content with sales performance.
Marketing Manager
Leone India Pvt Ltd
Feb 2012 - May 2016 (4 years 3 months)
Managed PPC and paid search campaigns, achieving a 38% reduction in CPC while increasing traffic by 61%. Developed pricing strategies and implemented automated email campaigns to enhance customer retention.
Education
Degrees, certifications, and relevant coursework
University of Liverpool
Master of Business Administration, Marketing
2021 - 2023
Completed an MBA with a minor in Marketing, focusing on advanced marketing strategies and business management principles.
Indian Institute of Management Calcutta
Executive Programme, Digital Marketing
2018 - 2018
Completed an Executive Programme on Digital & Social Media Marketing Strategy, enhancing skills in digital marketing and social media management.
SCSVMV University
Bachelor of Engineering, Electronics and Communication
2006 - 2010
Earned a Bachelor of Engineering in Electronics and Communication Engineering, gaining foundational knowledge in electronics and communication systems.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
shreekanthreddy.comJob categories
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