Sowmya CHARITA

Led client engagement and integrated campaign delivery across 10+ active US accounts, combining relationship ownership, strategic recommendations and multidisciplinary team leadership. Advised clients on campaign priorities and managed onboarding, status discussions, feedback and approvals.

Supported client and agency relationships for TBWA RAAD, TBWA Worldwide and Auditoire, working with teams across India, Dubai, London and New York. Aligned clients, account teams, creative specialists and operations around strategic intent and delivery requirements.

Led Dell Technologies' pan-India retail engagement, combining client relationship ownership, campaign strategy, creative development and commercial coordination. Developed stronger campaign routes within brand guidelines and identified opportunities for account growth.

Managed client relationships, brand strategy and integrated campaigns for Milann Fertility Centre, RV Educational Institutions and Natura Atavi. Coordinated internal teams, media agencies and external partners across digital, social, websites, print and campaign deliverables.

Managed client communication, content strategy, social-media activity and digital projects for Starrin' Network and Cheep Care. Rebuilt client confidence on Cheep Care through clearer communication, documented feedback, structured tracking and realistic delivery timelines.

Managed digital engagements for Kotak Mahindra Bank and IDFC Mutual Funds, translating client requirements into project plans, resource estimates and delivery priorities. Coordinated creative and technical specialists across interactive websites, rewards experiences and digital products.

Managed client relationships, campaign strategy and digital marketing for PN Gadgil Jewellers, ICICI Bank and Zeba Collections. Developed a year-long campaign plan for PN Gadgil Jewellers spanning brand awareness, lead generation, product promotions and festive marketing.

Served as a primary client contact for the BML University–Hero Group launch campaign. Translated client requirements into briefs and coordinated creative, media and production teams across timelines, feedback, approvals and campaign reporting.

Managed client requirements and relationships across multiple real-estate accounts. Coordinated corporate branding, project launches and marketing communications across briefs, budgets, timelines and approvals.

Supported media planning, campaign production, publisher coordination, competitor research and reporting for Adobe accounts. Contributed to Dell Alienware audience research and client presentations, alongside Infosys internal communication initiatives.

Bachelor of Commerce degree from Mumbai University.