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Tulika gupta

@tulikagupta

Marketing operations and project management at HCLTech, coordinating vertical marketing and high-value pursuit collateral.

India

Message

At HCLTech, I partner with business leaders to align vertical marketing initiatives with business goals and deliver marketing and collateral support for high-value pursuits, RFPs, and client-facing bids. I coordinate marketing, design, vendor, and business teams, and oversee the quality and delivery of digital and print assets.

Previously, at Magnon Interactive, I managed client accounts and served as brand custodian for the HP account. At BCV, A RateGain Company, I planned social media campaigns and editorial calendars; at IFW Techno Creations, I coordinated digital marketing projects and creative deliverables.

Experience

Work history, roles, and key accomplishments

Current

Senior Executive

Current

HCLTech

Oct 2024 - Present (2 years)

Partner with internal business leaders as a marketing point of contact, aligning vertical marketing initiatives with business goals. Deliver end-to-end marketing and collateral support for high-value pursuits, RFPs, and client-facing bids.

Project Management Marketing Operations RFP Support Vendor Management Quality Assurance Digital Marketing Social Media Marketing PowerPoint Word

Key Accounts Manager

Magnon Interactive

Jan 2023 - Oct 2024 (1 year 9 months)

Served as the primary liaison between external clients and internal teams, managing day-to-day account communication and delivery. Acted as brand custodian for the HP account, maintaining alignment with brand expectations across account activities.

Account Management Customer Relationship Management Strategic Planning Creative Direction Operational Coordination Brand Management

Senior Executive - Paid Media

BCV, A RateGain Company

Aug 2021 - Jan 2023 (1 year 5 months)

Planned and delivered integrated social media campaigns in collaboration with multidisciplinary teams. Developed client-specific editorial calendars to increase awareness and strengthen community engagement.

Paid Media Social Media Marketing Editorial Calendar Content Curation Brand Consistency Campaign Management

Digital Marketing Manager & Project Coordinator

IFW Techno Creations

Aug 2020 - Jul 2021 (11 months)

Planned and executed social media strategies and digital promotion initiatives for client brands. Coordinated with the marketing head on digital promotions and supporting marketing materials.

Digital Marketing Social Media Marketing Project Coordination Team Management Content Development