At Dreamscape Media, I developed proposals and repeatable pitch frameworks for D2C e-commerce and website mandates. I also established delivery SLAs and client communication cadences for website maintenance accounts.
I revamped Balaji Wafers’ digital presence with a Shopify platform for distributor access and exclusive limited packs. I also led a lifestyle shoot and optimized the site’s UX and speed.
For Ultimate Table Tennis, I revamped the website with a modern UI, animations, and API-led automation ahead of the 2025 tournament. I also developed social content for Greater Bank based on audience insights and identified pain points.
Earlier, I led global branding and digital rollout for World Ice Skating Day across 47 countries, and contributed to Vedanta Ltd.’s award-winning website. I’m motivated by work that brings together thoughtful strategy, creative campaigns, and useful digital experiences.

