Open to opportunities

Saiba Anis

@saibaanis

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Results-driven Account Manager with expertise in project leadership.

India

Message

What I'm looking for

I am looking for a role that fosters collaboration, innovation, and growth opportunities.

I am a results-driven Account Manager with a strong background in government portfolio management and project leadership. My expertise lies in executing impactful campaigns through effective stakeholder collaboration and strategic communication. I have successfully managed diverse clients, ensuring clear project communication and driving strategic growth through innovative solutions.

Throughout my career, I have been recognized for my ability to lead dynamic teams and resolve client challenges with empathy and quick turnaround. My experience includes managing comprehensive digital lifecycles for high-profile government initiatives, such as India's inaugural RRTS, which was inaugurated by the Hon'ble Prime Minister. I have also formulated successful digital and branding strategies, achieving significant milestones like over 1 million downloads for the Ministry of Civil Aviation's DigiYatra App.

With a proven track record in social media management and paid advertising, I have driven substantial organic growth and enhanced brand visibility for various clients. My commitment to staying abreast of digital marketing trends allows me to inform campaign strategies effectively, ensuring integrated and impactful marketing solutions.

Experience

Work history, roles, and key accomplishments

Client Servicing & Paid Ads

FreelancingClients

Jan 2021 - Jan 2022 (1 year)

Managed client portfolios across gaming and influencer campaigns, enhancing brand visibility and customer engagement. Developed full-funnel advertising strategies for various brands.

Client Servicing Paid Advertising Campaign Management Digital Strategy Performance Tracking Freelancing

Social Media Manager

Obbserv

Jan 2021 - Jan 2022 (1 year)

Spearheaded a team enhancing operational productivity and brand narratives across diverse brands. Managed prestigious accounts and fine-tuned campaign performance through comprehensive evaluations.

Social Media Management Team Leadership Brand Strategy Market Analysis Communication Skills Digital Advertising Data Analysis

Social Media Executive

KreativeMachinez

Aug 2018 - Oct 2020 (2 years 2 months)

Boosted brand visibility and engagement for notable clients. Established a spiritual leader's personal brand, achieving verified status and significant follower growth.

Social Media Strategy Community Engagement Content Creation Paid Advertising Event Management Performance Metrics Digital Marketing

Marketing Coordinator

ExcedeServicesPvt.Ltd.

Jan 2017 - Aug 2018 (1 year 7 months)

Oversaw marketing strategies for U.S.-based clients, leveraging data analytics to enhance content and boost client satisfaction. Achieved significant increases in website traffic and lead generation.

Marketing Strategy Data Analytics Lead Generation Conversion Rate Optimization Google Analytics Campaign Management Digital Marketing

Project Manager

TargetRiver

Dec 2014 - Aug 2017 (2 years 8 months)

Managed diverse clients' ATL, BTL, and TTL campaigns, monitoring timelines and budgets. Interpreted client briefs into actionable tasks and collaborated with media teams on Google Ads and SEO.

Project Management Client Communication Google Ads SEO Budget Management Team Collaboration Strategic Planning Problem Solving Digital Marketing

Account Manager

SAIBA ANIS

Dec 2014 - Aug 2017 (2 years 8 months)

Results-driven Account Manager with expertise in government portfolio management, project leadership, and stakeholder collaboration. Skilled in social media, branding, and influencer partnerships to execute impactful campaigns. Known for leading teams and ensuring clear project communication.

Account Management Project Lead Branding Brand Partnerships Communication Skills Problem Solving Campaign Management

Education

Degrees, certifications, and relevant coursework

Calcutta University

Bachelor of Science, Science

2014 - 2017

Completed a Bachelor of Science degree, focusing on various scientific disciplines and developing analytical skills essential for project management and client servicing in the marketing field.