Soumya Ranjan Ray

I’m an e-commerce Associate Manager with 8 years of experience across DTC brand management, marketplace compliance, international sales, digital marketing, and CRM for retail and FMCG. I focus on practical, measurable improvements—turning data into actions that lift revenue and ROA.

In my current role (OMNICOM MEDIA GROUP), I devise plans of action and manage a team to scale business using data-driven strategies. I handle end-to-end activations and audits across major UK e-retailers, and I present data-driven insights and recommendations that influence stakeholders’ decisions for growth and market share expansion.

I’ve built automated weekly reporting formats and budget pacers that cut manual effort by 40%, and I support 10+ brands with budgets over 100k+ pounds across multiple e-retailers. For new-to-market brands, I’ve delivered standout results such as +300% MoM revenue growth for e-grocers.

Previously at RAYITE E-COMMERCE LLP, I led international expansion and managed P&L for the Office Supplies and Home & Kitchen category. I launched new products using tools like Google Trends and Helium 10, executed paid media (including Meta ads) on a WooCommerce brand website, improved PDPs and content for conversion/AOV, and grew market share by 25% YoY through brand storytelling, SEO, and Off-Amazon strategy.