At AfricaWork, I identify and manage B2B sales opportunities across SME, startup, mid-market and enterprise accounts in African markets. I research companies, map accounts and build relationships with decision-makers to develop tailored solutions.
At Sony PlayStation, through Foundever, I sold around 387 consoles across UK and European markets using needs-based recommendations, upselling and cross-selling. I managed accounts and the order-to-delivery cycle, and worked with logistics, billing and payment teams to resolve recurring issues, contributing to a 31% improvement in quality performance and a 28% reduction in operational backlog.
I hold an MBA with Honors from Mohammed V University. My dissertation examined strategic business development and competitive advantage in the expansion of Moroccan companies into African markets.
