Soraya Meidanwal Garcia
@sorayameidanwalgarci
Experienced SEO-focused copywriter crafting conversion-driven content for beauty and wellness.
GermanyWhat I'm looking for
I am an experienced copywriter and content specialist with more than ten years creating SEO-optimized, conversion-driven marketing copy for beauty, wellness, health and premium lifestyle brands. I write website copy, blog articles, product descriptions, sales pages, newsletters and advertorials, and have worked with clients such as DoktorABC, Herbliz, VW Hannover and others.
My background includes agency and in-house roles across copy, content, translation and SEO; I bring strengths in brand storytelling, claim and tone-of-voice development, on-page SEO and social media campaigns, plus multilingual capabilities in German, English and Spanish.
Experience
Work history, roles, and key accomplishments
SGFreelance Copywriter
Soraya Garcia
Jan 2013 - Present (13 years)
Experienced freelance copywriter and content specialist delivering SEO-optimized, conversion-driven web copy, blogs, product descriptions and marketing content for beauty, wellness, health and premium lifestyle clients since 2013.
Copywriter
Webvitamin
Jan 2013 - Dec 2017 (4 years 11 months)
Produced website copy, advertorials and campaign concepts focused on conversion and performance marketing, contributing to creative projects and client deliverables from 2013 to 2017.
Content Writer & SEO
Webrichtung
Jan 2011 - Dec 2016 (5 years 11 months)
Produced SEO copy, product descriptions and user guides, and implemented on-page SEO best practices for clients from 2011 to 2016.
Copywriter
B&B Advertising
Jan 2013 - Dec 2013 (11 months)
Completed a creative internship producing advertorials and supporting campaign and concept development focused on conversion copywriting.
Content Writer & Translator
JustBook SEO
Jan 2012 - Dec 2013 (1 year 11 months)
Wrote tourism content and translations (DE/EN/ES) and developed on-page SEO structure and product/content guides between 2012 and 2013.
Copywriter
LOCI Social Media
Jan 2011 - Dec 2012 (1 year 11 months)
Created social media content, ads and brand communication for agency clients while supporting content and campaign execution from 2011 to 2012.
Education
Degrees, certifications, and relevant coursework
University of Hanover
Bachelor of Arts, Social Sciences
Bachelor of Arts in Social Sciences focused on topics relevant to communications and marketing.
Dr. Buhmann Academy, Hanover
Commercial Assistant for Foreign Languages & Marketing, Commercial Languages and Marketing
Commercial Assistant for Foreign Languages & Marketing vocational qualification covering language services and marketing support.
CSCopenhagen Business School
Professional training / course, Neuromarketing
Completed additional training in neuromarketing to inform consumer-focused marketing and copywriting strategies.
Pop Academy Hanover
Professional training / course, Beat Design
Completed Beat Design training concentrating on music production fundamentals for creative projects.
Tech stack
Software and tools used professionally
Availability
Location
GermanyAuthorized to work in
Portfolio
sorayagarcia.journoportfolio.comJob categories
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