Looking for a job

Sophie Yalkezian

@sophieyalkezian

Message

I build clear, compelling brand narratives and scalable content systems.

United States

Message

What I'm looking for

I'm looking to lead clear, compelling brand and customer storytelling, build scalable content systems, and guide teams and partners across high-quality multi-channel work.

I've led brand and customer storytelling for Nice & Weird Group, Better.com, Shine App, Landis, and Grow with Google. My work turns business goals and real customer stories into clear, compelling content across digital, print, email, social, experiential, and learning platforms.

At Nice & Weird, I built brand guides and production systems for a hospitality portfolio while leading a team, vendors, and budgets. I've grown audiences and revenue, including scaling Shine App's community to 3M+ members and growing Kitty's Market organically from 16K to 20K followers.

Experience

Work history, roles, and key accomplishments

Marketing Director

Nice & Weird Group

Feb 2023 - Sep 2026 (3 years 7 months)

Served as internal creative director for a 4-5 brand hospitality portfolio, developing repeatable briefing and production systems across digital, print, environmental, and experiential touchpoints. Grew Kitty's Market's social following organically from 16K to 20K over three years.

Brand Strategy Content Strategy Creative Direction Social Media AI Tools Team Leadership Vendor Management Budget Management