Mitali User
@mitaliuser
Digital content strategist driving engagement through storytelling, video, and SEO.
What I'm looking for
I am a digital marketing and content specialist with global experience across the UK, US, Germany, and India, focused on content strategy, social media management, and video production.
I have delivered measurable growth for startups, fashion brands, NGOs, and publishers by creating high-impact storytelling, optimized campaigns, and platform-specific assets using Adobe Creative Cloud, Final Cut Pro, and generative AI.
At Observer and other organisations I produce thumb-stopping digital content, collaborate with editorial and design teams, and translate complex topics into clear, engaging copy for multiple audiences and platforms.
I prioritise data-informed creativity — using SEO, analytics, and trend insights to increase reach and engagement while maintaining strong brand voice and measurable results.
Experience
Work history, roles, and key accomplishments
Digital Content Strategist
Observer
May 2025 - Present (6 months)
Create and publish high-performing social media and video content aligned with Observer’s editorial voice to drive reach and engagement across platforms.
B2B Copywriter
POGO Consulting
May 2025 - Present (6 months)
Write LinkedIn posts and blog articles translating technical and hybrid-work topics into clear, engaging B2B content and optimize for SEO and reach.
Marketing Representative
Divergents
Nov 2024 - Jan 2025 (2 months)
Collaborated with NGOs including Médecins Sans Frontières to create impactful campaigns that amplified mission messaging and organizational impact.
Content Strategist
UNiDAYS
Apr 2024 - Jun 2024 (2 months)
Enhanced brand visibility by 25% through strategic content creation and high-engagement video production for partner venues, collaborating with brand and paid teams.
Marketing Strategist
Police Now
Jan 2024 - Mar 2024 (2 months)
Executed a national digital marketing strategy and produced targeted social media campaigns and in-person events to increase candidate engagement and brand awareness.
FTF Marketer
Sustrans
Nov 2023 - Jan 2024 (2 months)
Engaged over 100 potential supporters weekly as a face-to-face fundraiser, converting ~25% into regular contributors to support sustainability campaigns.
Sales Representative
Vodafone
Aug 2023 - Aug 2023 (0 months)
Managed brand-building and sales at a national rugby match, selling over 400 radios in three hours through targeted engagement and effective pitching.
Digital Marketing Intern
DastN
Jun 2022 - Sep 2022 (3 months)
Increased social media engagement by 30% by producing high-quality video content and collaborating with teams to publish across multiple platforms.
Content Production Intern
London Fashion Week
Feb 2022 - Feb 2022 (0 months)
Streamlined backstage operations reducing setup time by 20% and produced cinematic films and adverts to promote runway shows across social platforms.
Education
Degrees, certifications, and relevant coursework
Cardiff University
Bachelor of Arts, Media & Communications
2021 - 2024
Grade: 2:1 Honours
Activities and societies: Cardiff Employability Award; Vice-Chancellor’s Scholarship
Completed a BA in Media & Communications with a focus on digital marketing, content strategy, and video production, graduating with 2:1 honours.
Hill View Public School
High School Diploma, High School
Completed CBSE High School Diploma.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
mitalipujar.comJob categories
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