
Sophia Reinen-Hamill
@sophiareinen-hamill
Performance marketing account manager at BraveBison, shaping paid media strategy for DTC and retail brands.
What I'm looking for
At BraveBison, I lead performance marketing strategy for DTC and retail brand clients, working with founders and senior marketing stakeholders. I analyse Meta, Google and TikTok account performance and turn it into channel strategy, budget recommendations and seasonal campaign plans.
Previously, at ReachLocal ยท LocaliQ, I managed 50 SME accounts and improved client retention by 20% through proactive account management. At Tourism Holdings Limited, I owned brand and marketing for a UK travel business, balancing brand building and direct response across paid and organic channels.
Experience
Work history, roles, and key accomplishments
Lead performance marketing strategy for a portfolio of DTC and retail brand clients, working directly with founders and senior marketing stakeholders. Manage end-to-end campaign delivery, performance reporting, and strategy sessions.
Client Services Manager
ReachLocal
Apr 2023 - May 2024 (1 year 1 month)
Managed a portfolio of 50 SME accounts across the full client lifecycle, focusing on paid search and digital advertising performance. Consistently hit 100% of KPI targets and improved client retention by 20%.
Marketing Executive
Tourism Holdings Limited
Feb 2021 - Apr 2023 (2 years 2 months)
Owned brand and marketing end to end for a UK travel business, with full accountability for strategy, budget, and execution across paid and organic channels. Managed paid social and search campaigns on Meta and Google.
Education
Degrees, certifications, and relevant coursework
Mark Ritson
Mini MBA, Marketing
Completed a Mini MBA in Marketing in 2023.
Victoria University of Wellington
Bachelor of Commerce, Marketing, Management and International Business
2017 - 2020
Bachelor of Commerce with a focus on Marketing, Management, and International Business, completed in 2020.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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