Open to opportunities

Soniya Suman

@soniyasuman

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Brand strategist crafting identity, content systems, and research-led storytelling.

India

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What I'm looking for

I’m looking for a role where I can lead brand voice and identity, connect research to creative decisions, and build content systems that feel culturally grounded—while collaborating cross-functionally and mentoring teams to deliver under real deadlines.

I think about brands the way a writer thinks about characters: they need a clear voice, a point of view, and a reason to exist beyond just selling something. My path into brand strategy came through fashion and design research, plus years of watching what happens when a brand loses its thread. I build visual identities, develop content systems, and turn consumer insights into work people actually trust.

Right now, I’m leading creative vision and execution as a Creative Lead, overseeing brand identity, content strategy, and marketing initiatives, while mentoring multidisciplinary teams and delivering high-quality work under tight deadlines. I also connect strategy to learning and user experience through Communication Designer work, and grow brand authority with research-driven Content Writer projects focused on SEO-friendly editorial storytelling. Across roles like Design Researcher and user research internships, I’ve consistently translated insights into actionable strategies—where good research meets a gut that knows what resonates.

Experience

Work history, roles, and key accomplishments

Current

Content Writer

Current

SOMA.XY

Nov 2025 - Present (7 months)

Strategised and created research-driven editorial content on fabric science and niche men’s apparel to strengthen brand authority and consumer education. Produced SEO-friendly website and blog content to increase organic traffic.

SEO Content Writing Content Systems

Current

Communication Designer

Current

Foundation for Innovation and Action

Oct 2025 - Present (8 months)

Developing the PRAGATI visual style guide, including teacher curriculum layouts and visual storytelling assets using a systems-thinking approach. Managed multiple design projects and optimized design and user experience based on user behavior and feedback.

Curriculum Design Visual Storytelling Low Tech Learning Artefacts Systems Thinking User Experience Project Management

Current

Creative Lead

Current

Millenium Marbles

Sep 2025 - Present (9 months)

Led the creative vision and execution for Millenium Marbles, overseeing brand identity, content strategy, and marketing initiatives. Managed and mentored a multidisciplinary team and delivered high-quality projects within tight deadlines, building repeat client relationships.

Brand Identity Content Strategy Creative Direction Team Leadership Cross Functional Collaboration Client Relationship Management Project Delivery

Design Researcher

Lindström

Jan 2025 - May 2025 (4 months)

Led research to identify dust-related challenges across industries and developed preventive, design-led solution directions. Created a strategic sales toolkit, whitepaper, and documentary to drive client engagement and solution adoption.

Design Research Cross Functional Collaboration Sales Enablement Systems Thinking

Research Design Intern

Sam & Mi

Jun 2024 - Nov 2024 (5 months)

Conducted in-depth research and created user personas to inform product design and marketing strategies. Designed educational tools and contributed research-based content for brochures, parent guides, newsletters, and blogs, including a whitepaper on empathy in early childhood.

Personas User Research literature review Parent Guides

Trendspotter

VisioNxt

Aug 2023 - Feb 2024 (6 months)

Performed trendspotting to stay updated on industry developments and consumer preferences. Analysed fashion cycles and provided insights to support upcoming seasonal collection planning.

Fashion Cycle Analysis Consumer Insights Market Research Seasonal Collection Planning

Fashion Design & Styling

Suneja Fashion Fabrics & Lifestyle

Feb 2022 - May 2022 (3 months)

Styled the new collection to ensure cohesive looks aligned with current market trends. Coordinated with the supply chain team to oversee fabric checking and ensure material quality standards.

Fashion Styling Trend Alignment Supply Chain Coordination Lookbook Presentation Support Creative Direction

Fashion Design & Styling

Neeta Bhargava

Sep 2021 - Oct 2021 (1 month)

Led development of the “Surkh” collection from concept to final production, including fabric selection, pattern making, and detailing. Managed design costing within budget and supported social media content to increase collection visibility.

Fashion Collection Development Pattern Making Detailed Design Social Media Content