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Prachi Joshi

@prachijoshi1

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I build cohesive brand systems and performance creatives for D2C, lifestyle, and FMCG brands.

India

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What I'm looking for

I'm looking to build cohesive brand systems and high-performing campaign creatives, collaborating closely with marketing teams and shaping visual direction across every touchpoint.

I'm currently designing Meta and Google ad creatives at Zouk, balancing strong brand aesthetics with conversion-focused formats across product categories.

I also create email, retention, and offline campaign assets, partnering with marketing and performance teams to turn briefs into scalable creative directions. I refine visual systems and use AI-assisted workflows for concept development, image generation, and shoot references.

As an independent Brand Identity Designer, I led end-to-end identity projects for 10+ clients across fintech, clean energy, live events, hospitality, lifestyle, travel, and NGOs. My work covered logos, visual systems, brand guidelines, and applied digital and print touchpoints.

I've art-directed lifestyle and product photoshoots, managed client communication and timelines independently, and bring experience in sustainable fashion, product development, visual merchandising, and production collaboration.

Experience

Work history, roles, and key accomplishments

Current

Graphic Designer

Current

Zouk

Jan 2025 - Present (1 year 8 months)

Design performance creatives for Meta and Google Ads across multiple product categories, balancing brand aesthetics with conversion-focused formats. Collaborate with marketing and performance teams to translate briefs into scalable creative directions.

Meta Ads Google Ads Email Performance Creatives Creative Retention AI Tools Image Generation Visual Systems Cross Functional Collaboration

Brand Identity Designer

Independent Brand Designer

Feb 2022 - Dec 2024 (2 years 10 months)

Led brand identity projects end-to-end for 10+ clients, from initial brief and concept through logo, visual system, and applied touchpoints across digital and print. Managed multiple projects simultaneously, handling client communication, timelines, and revisions independently.

Brand Identity Logo Design Visual Systems Brand Guidelines Art Direction Photo Shoot Coordination Client Communication Project Management

Junior Designer

Atelange Pvt. Ltd.

Feb 2021 - Jan 2022 (11 months)

Conducted market and trend research, translating findings into product and content development decisions. Collaborated with manufacturers and suppliers to ensure designs met production feasibility, quality, and ethical standards.

Market Research Trend Research Product Development Content Creation Supplier Collaboration Sustainability

Design Intern

Maati by Neha Kabra

Oct 2020 - Jan 2021 (3 months)

Contributed to graphic design, pattern making, motif development, and visual content creation for a sustainable homegrown fashion label. Assisted with sample creation, material sourcing, trend research, and inventory management.

Graphic Design Pattern Making Motif Development Visual Content Creation Material Sourcing Trend Research Inventory Management