Open to opportunities

Vanshikha Pareek

@vanshikhapareek

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Creative content strategist and copywriter with a passion for engagement.

India

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What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, where I can contribute to impactful content strategies and engage audiences effectively.

I am an accomplished communication designer, content writer, marketer, and copywriter with a diverse educational background and extensive work experience. My journey began at the National Institute of Fashion Technology in Mumbai, where I honed my skills in design and communication. Since then, I have dedicated myself to creating high-quality content that not only engages audiences but also drives meaningful interactions for organizations.

In my recent role as a Content Strategist at MilkBasket, I developed comprehensive communication plans and crafted compelling content for various marketing channels. My freelance projects have allowed me to collaborate with notable organizations, such as co-authoring the India Student Mobility Report and creating engaging scripts for TATA museum. I thrive on transforming complex ideas into accessible narratives, ensuring that every piece of content resonates with its intended audience.

Experience

Work history, roles, and key accomplishments

Current

Content Writer, Marketer, Copywriter

Current

Freelance Projects

Oct 2022 - Present (2 years 8 months)

Worked on various freelance projects including co-authoring a report on Indian students studying abroad, scriptwriting for TATA museum, and developing marketing materials for organic farming and whey protein companies.

Content Writing Marketing Strategy Data Analysis

Content Strategist

Milkbasket (Reliance)

Jun 2021 - Oct 2022 (1 year 4 months)

Developed communication plans and drafted content for marketing channels, including app user flows and campaign strategies for user acquisition, while collaborating with UI designers.

Content Strategy User Experience Campaign Development Digital Marketing

Content Writer, Marketer & Copywriter

Emxcel Corporate Solutions

Sep 2019 - Apr 2021 (1 year 7 months)

Created engaging SEO-rich content for websites and marketing campaigns, focusing on B2B and B2C communication, and developed white papers and promotional materials for tech products.

B2B Marketing Content Strategy

Communication Design Lead

Shopholix Pvt. Ltd.

Jan 2018 - Nov 2018 (10 months)

Led creative ideation for marketing campaigns, developed communication elements, and managed campaign delivery across various platforms, focusing on user acquisition and brand growth.

Creative Direction Campaign Management Graphic Design User Acquisition Data Analysis

Education

Degrees, certifications, and relevant coursework

National Institute of Fashion Technology

Bachelor of Design, Design

2013 - 2017

Completed a Bachelor of Design, focusing on creative design principles and practices. Developed skills in communication design, marketing strategies, and content creation, preparing for a career in various creative industries.