Vanshikha Pareek
@vanshikhapareek
Creative content strategist and copywriter with a passion for engagement.
What I'm looking for
I am an accomplished communication designer, content writer, marketer, and copywriter with a diverse educational background and extensive work experience. My journey began at the National Institute of Fashion Technology in Mumbai, where I honed my skills in design and communication. Since then, I have dedicated myself to creating high-quality content that not only engages audiences but also drives meaningful interactions for organizations.
In my recent role as a Content Strategist at MilkBasket, I developed comprehensive communication plans and crafted compelling content for various marketing channels. My freelance projects have allowed me to collaborate with notable organizations, such as co-authoring the India Student Mobility Report and creating engaging scripts for TATA museum. I thrive on transforming complex ideas into accessible narratives, ensuring that every piece of content resonates with its intended audience.
Experience
Work history, roles, and key accomplishments
Content Writer, Marketer, Copywriter
Freelance Projects
Oct 2022 - Present (2 years 8 months)
Worked on various freelance projects including co-authoring a report on Indian students studying abroad, scriptwriting for TATA museum, and developing marketing materials for organic farming and whey protein companies.
Content Strategist
Milkbasket (Reliance)
Jun 2021 - Oct 2022 (1 year 4 months)
Developed communication plans and drafted content for marketing channels, including app user flows and campaign strategies for user acquisition, while collaborating with UI designers.
Content Writer, Marketer & Copywriter
Emxcel Corporate Solutions
Sep 2019 - Apr 2021 (1 year 7 months)
Created engaging SEO-rich content for websites and marketing campaigns, focusing on B2B and B2C communication, and developed white papers and promotional materials for tech products.
Communication Design Lead
Shopholix Pvt. Ltd.
Jan 2018 - Nov 2018 (10 months)
Led creative ideation for marketing campaigns, developed communication elements, and managed campaign delivery across various platforms, focusing on user acquisition and brand growth.
Education
Degrees, certifications, and relevant coursework
National Institute of Fashion Technology
Bachelor of Design, Design
2013 - 2017
Completed a Bachelor of Design, focusing on creative design principles and practices. Developed skills in communication design, marketing strategies, and content creation, preparing for a career in various creative industries.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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