
Harshita Rana Roy
@harshitaroy
Dual Master’s designer with branding production agency & IIT Delhi experience. Specializing in brand strategy, research, and community-centred design.
What I'm looking for
Dynamic and detail-oriented Branding and Research Strategist bringing over 5 years of multidisciplinary experience spanning product development, creative agencies, and academic leadership. Core expertise covers brand strategy, end-to-end production, B2B product scaling, and client-facing environments.
A deep foundation in art, history, ethnicity, and human psychology anchors every strategic approach. Multilingual and culturally attuned perspectives allow for leveraging diverse, on-the-ground experiences across India to uncover profound user insights. Specialization lies in translating complex human narratives and behavioural patterns into actionable, data-backed strategies—bridging core business objectives with clear, impactful design communication.
Operational excellence and international expansion have been consistent focal points, highlighted by steering branding and trade initiatives for global markets alongside mentoring hundreds of students in interaction design, UI/UX, and design thinking methodologies. Whether optimizing zero-wastage production workflows for home furnishings, conducting ethnographic field research for sustainable urban interventions, or designing award-winning educational frameworks recognized nationally, work thrives continuously at the intersection of cultural storytelling, commercial viability, and user-centric problem-solving.
Experience
Work history, roles, and key accomplishments
Brand Strategist & Senior Merchant
Udey Crafts
Nov 2025 - Feb 2026 (3 months)
Streamlined company operations by optimizing process flows and designing standardized product sampling processes. Led international branding and expansion initiatives for Mainscot in the Canadian market, managing end-to-end exhibition coordination and branding strategies.
Assistant Professor
Lovely Professional University
Sep 2024 - Nov 2025 (1 year 2 months)
Delivered and mentored 280+ students in interaction design (UI/UX, product & game design) with industry-standard academia and design thinking methodologies. Represented LPU at The Toy Association of India and was recognized among the Top 10 finalists for design innovation.
UI/UX Designer
Indian Institute of Technology (IIT), Delhi
Jan 2024 - Mar 2024 (2 months)
Contributed to the UI/UX Design curriculum and branding subjects with advanced 10th standard educational modules for Delhi Government Schools. Developed student-centric, activity-based learning modules introducing students to design thinking and creative problem solving.
Brand Strategist
BEI Confluence Communications LTD
Jun 2023 - Jul 2023 (1 month)
Supported brand strategy and communication by conducting market research, competitor analysis, and audience profiling. Assisted in pitch decks, client presentations, and strategic proposals, ensuring consistency in brand voice and visual identity across touchpoints.
Merchant / Production Incharge
Udey Crafts
Nov 2021 - Jul 2022 (8 months)
Worked in two simultaneous roles as Production In-charge and Merchant for the Home Furnishing Department, developing zero-wastage workflows to improve production efficiency and waste optimization. Represented the brand in B2B collaborations with local and international clients, including sampling processes with Uniqlo.
Assistant Professor
ELLEN School of Art & Design
Sep 2019 - Sep 2021 (2 years)
Delivered and mentored 1200+ students across Fashion Design, Art & Culture, Sustainability, Draping, History of Indian and World Fashion, Interaction Design, and Product Design courses. Led designs for 'Liberte' and coordinated academic events and student engagement initiatives.
Education
Degrees, certifications, and relevant coursework
National Institute of Fashion Technology
Master in Design Space, Design Research & Experience Design
2022 - 2024
Pursued a Master in Design Space with a focus on Design Research and Experience Design.
Lovely Professional University
Bachelor's & Master's in Fashion Design, Fashion Design
2014 - 2019
Completed Bachelor's and Master's degrees in Fashion Design.
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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