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Harshita Rana RoyHR
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Harshita Rana Roy

@harshitaroy

Dual Master’s designer with branding production agency & IIT Delhi experience. Specializing in brand strategy, research, and community-centred design.

India
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What I'm looking for

I'm looking to turn cultural and user research into impactful brand, experience, and sustainability solutions, bridging business goals with clear communication and meaningful human outcomes.

Dynamic and detail-oriented Branding and Research Strategist bringing over 5 years of multidisciplinary experience spanning product development, creative agencies, and academic leadership. Core expertise covers brand strategy, end-to-end production, B2B product scaling, and client-facing environments.

A deep foundation in art, history, ethnicity, and human psychology anchors every strategic approach. Multilingual and culturally attuned perspectives allow for leveraging diverse, on-the-ground experiences across India to uncover profound user insights. Specialization lies in translating complex human narratives and behavioural patterns into actionable, data-backed strategies—bridging core business objectives with clear, impactful design communication.

Operational excellence and international expansion have been consistent focal points, highlighted by steering branding and trade initiatives for global markets alongside mentoring hundreds of students in interaction design, UI/UX, and design thinking methodologies. Whether optimizing zero-wastage production workflows for home furnishings, conducting ethnographic field research for sustainable urban interventions, or designing award-winning educational frameworks recognized nationally, work thrives continuously at the intersection of cultural storytelling, commercial viability, and user-centric problem-solving.

Experience

Work history, roles, and key accomplishments

UC

Brand Strategist & Senior Merchant

Udey Crafts

Nov 2025 - Feb 2026 (3 months)

Streamlined company operations by optimizing process flows and designing standardized product sampling processes. Led international branding and expansion initiatives for Mainscot in the Canadian market, managing end-to-end exhibition coordination and branding strategies.

Indian Institute of Technology (IIT), Delhi logoID

UI/UX Designer

Indian Institute of Technology (IIT), Delhi

Jan 2024 - Mar 2024 (2 months)

Contributed to the UI/UX Design curriculum and branding subjects with advanced 10th standard educational modules for Delhi Government Schools. Developed student-centric, activity-based learning modules introducing students to design thinking and creative problem solving.

UC

Merchant / Production Incharge

Udey Crafts

Nov 2021 - Jul 2022 (8 months)

Worked in two simultaneous roles as Production In-charge and Merchant for the Home Furnishing Department, developing zero-wastage workflows to improve production efficiency and waste optimization. Represented the brand in B2B collaborations with local and international clients, including sampling processes with Uniqlo.

Education

Degrees, certifications, and relevant coursework

National Institute of Fashion Technology logoNT

National Institute of Fashion Technology

Master in Design Space, Design Research & Experience Design

2022 - 2024

Pursued a Master in Design Space with a focus on Design Research and Experience Design.

Lovely Professional University logoLU

Lovely Professional University

Bachelor's & Master's in Fashion Design, Fashion Design

2014 - 2019

Completed Bachelor's and Master's degrees in Fashion Design.

Tech stack

Software and tools used professionally

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