sonam minzz

I’m a Talent Acquisition and Casting Specialist with 8 years of experience across advertising, digital content, television, and influencer marketing. I’ve managed end-to-end talent sourcing, casting coordination, stakeholder management, compensation negotiations, and talent onboarding—backed by a strong industry network spanning actors, influencers, creators, and talent representatives.

In my current Senior Talent Specialist & Casting Coordinator role, I’ve managed talent acquisition and casting requirements for 250+ campaigns across TVCs, digital, branded content, and social media. I source and coordinate talent for advertising and content projects, facilitate influencer collaborations and celebrity associations, and build and maintain extensive talent databases across categories and markets. Earlier, as an Assistant to the Creative Head (Intern), I supported creative operations, trend research, script coverage, and daily production workflows with Endemol Shine India.