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Sonalika Azad

@sonalikaazad

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Customer Success and Product Operations leader driving retention, engagement, and revenue growth.

Zimbabwe

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What I'm looking for

I’m looking to customer success and product operations in a fast-paced team—using lifecycle strategy, CRM/analytics, and feedback loops to improve adoption, retention, and revenue through strong cross-functional execution.

I’m a Customer Success & Product Operations professional with 6+ years of experience driving user engagement, retention, and revenue growth across digital platforms. I build strong customer relationships, resolve issues, and improve product adoption using data-driven strategies.

In my recent roles as a Product Operations Manager, I’ve delivered measurable impact—15% higher user engagement, 12% improved open rates via CleverTap, 14% retention growth, and 25% fewer post-launch issues by strengthening feedback loops. Earlier, I scaled revenue from ₹5K to ₹5L and increased monetization by 80% through customer journey mapping and better creator/user engagement.

Experience

Work history, roles, and key accomplishments

Product Operations Manager

Stan App

Jul 2024 - Nov 2025 (1 year 4 months)

Drove a 15% increase in user engagement by implementing targeted customer success campaigns. Improved customer communication with CleverTap, boosting open rates by 12%, and supported onboarding and feature adoption through user-focused initiatives.

User Engagement CleverTap Customer Retention CRM User Onboarding Product Adoption Cross Functional Collaboration

Product Operations Manager

Eloelo

Jun 2023 - Jun 2024 (1 year)

Increased user retention by 14% through customer lifecycle and engagement strategies. Built feedback loops that reduced post-launch issues by 25%, and partnered with design/product teams to improve UI/UX based on customer insights.

Customer Retention Customer Lifecycle Management Re Engagement Strategies Campaign Management Analytics & Insights Product Adoption

Community & Product Senior Associate

FRND App

Jun 2020 - Jun 2023 (3 years)

Scaled revenue from ₹5K to ₹5L by improving customer engagement and monetization strategies. Built customer journey maps that increased monetization by 80% and improved long-term retention through creator and user relationship management.

Community Management Creator Partnerships Customer Journey Mapping Monetization User Retention Customer Relationship Management

Language Associate

ShareChat

Dec 2019 - May 2020 (5 months)

Improved content quality and user satisfaction by moderating and optimizing regional content. Analyzed user behavior to drive a 28% increase in engagement and executed campaigns to strengthen retention and community trust.

Content Moderation Regional Content Optimization Campaign Execution Community Trust Building Retention User Behavior Analysis

Content Associate

Circle Tech Pvt. Ltd.

Mar 2019 - Nov 2019 (8 months)

Created 30+ Awadhi regional entertainment content pieces, increasing local user engagement by 45%. Led a creative team to produce culturally relevant content, reviewed 18+ pieces daily, and wrote scripts for short videos and food blogs.

Regional Content Creation Content Editing Team Leadership Audience Engagement Localization

News Editor & Reporter

Jubilee Post

Oct 2018 - Feb 2019 (4 months)

Conducted on-ground reporting for local events while ensuring editorial compliance and journalistic integrity. Curated the daily segment “Big 5 News,” increasing reader engagement by 38%, and collaborated with photographers and layout teams to improve reach by 50% with multimedia content.

News Reporting Storytelling Multimedia Coordination Audience Engagement Content Operations