I’m looking to customer success and product operations in a fast-paced team—using lifecycle strategy, CRM/analytics, and feedback loops to improve adoption, retention, and revenue through strong cross-functional execution.
Sonalika Azad
@sonalikaazad
Customer Success and Product Operations leader driving retention, engagement, and revenue growth.
What I'm looking for
I’m a Customer Success & Product Operations professional with 6+ years of experience driving user engagement, retention, and revenue growth across digital platforms. I build strong customer relationships, resolve issues, and improve product adoption using data-driven strategies.
In my recent roles as a Product Operations Manager, I’ve delivered measurable impact—15% higher user engagement, 12% improved open rates via CleverTap, 14% retention growth, and 25% fewer post-launch issues by strengthening feedback loops. Earlier, I scaled revenue from ₹5K to ₹5L and increased monetization by 80% through customer journey mapping and better creator/user engagement.
Experience
Work history, roles, and key accomplishments
Product Operations Manager
Stan App
Jul 2024 - Nov 2025 (1 year 4 months)
Drove a 15% increase in user engagement by implementing targeted customer success campaigns. Improved customer communication with CleverTap, boosting open rates by 12%, and supported onboarding and feature adoption through user-focused initiatives.
Product Operations Manager
Eloelo
Jun 2023 - Jun 2024 (1 year)
Increased user retention by 14% through customer lifecycle and engagement strategies. Built feedback loops that reduced post-launch issues by 25%, and partnered with design/product teams to improve UI/UX based on customer insights.
Community & Product Senior Associate
FRND App
Jun 2020 - Jun 2023 (3 years)
Scaled revenue from ₹5K to ₹5L by improving customer engagement and monetization strategies. Built customer journey maps that increased monetization by 80% and improved long-term retention through creator and user relationship management.
Language Associate
ShareChat
Dec 2019 - May 2020 (5 months)
Improved content quality and user satisfaction by moderating and optimizing regional content. Analyzed user behavior to drive a 28% increase in engagement and executed campaigns to strengthen retention and community trust.
Content Associate
Circle Tech Pvt. Ltd.
Mar 2019 - Nov 2019 (8 months)
Created 30+ Awadhi regional entertainment content pieces, increasing local user engagement by 45%. Led a creative team to produce culturally relevant content, reviewed 18+ pieces daily, and wrote scripts for short videos and food blogs.
News Editor & Reporter
Jubilee Post
Oct 2018 - Feb 2019 (4 months)
Conducted on-ground reporting for local events while ensuring editorial compliance and journalistic integrity. Curated the daily segment “Big 5 News,” increasing reader engagement by 38%, and collaborated with photographers and layout teams to improve reach by 50% with multimedia content.
Education
Degrees, certifications, and relevant coursework
Babasaheb Bhimrao Ambedkar University
Master of Journalism and Mass Communication, Journalism and Mass Communication
2015 - 2017
Completed a Master of Journalism and Mass Communication at Babasaheb Bhimrao Ambedkar University from 2015 to 2017.
Availability
Location
Authorized to work in
Job categories
Skills
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