Looking for a job

Sonaal Topno

@sonaaltopno

Message

I build AI-powered analytics and automation that improve revenue, retention, and efficiency.

India

Message

What I'm looking for

I'm looking to lead AI-powered analytics, automation, consumer insights, and growth strategy work that delivers measurable improvements in retention, engagement, revenue, and operational efficiency.

At Junglee Games, I lead APAC marketing analytics and consumer insights, building internal CRM automation apps, Power BI dashboards, A/B experiments, and MCP server integrations. Previously, I increased revenue by approximately 6%, reduced churn by up to 21%, and improved revenue-to-deposit ratio by 12 percentage points.

I’ve led market research and analytics teams at IPSOS and co-founded MadCloud Technologies, an ed-tech platform that reached 1M+ downloads in six months. I use machine learning, experimentation, data platforms, and business strategy to turn customer insights into measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Insights Head, APAC

Current

Junglee Games India Pvt. Ltd.

Oct 2025 - Present (11 months)

Lead marketing analytics and consumer insights for Asia Pacific, deployed to the Australian business unit. Built internal apps for CRM automation, Power BI dashboards, A/B experiments, and MCP server integrations.

Cursor GitHub Co Pilot MCP Server Development Power BI Databricks SQL Monday.Com A B Testing CRM Automation SQL Analytics

Senior Business Consultant

Junglee Games India Pvt. Ltd.

Jul 2022 - Sep 2025 (3 years 2 months)

Increased revenue approximately 6% through free-to-cash re-engagement campaigns and personalized user journeys. Built ML churn models reducing new-user churn 21% and existing-user churn 12%, and deployed XGBoost fraud detection with 84% accuracy.

Machine Learning Churn Modeling XGBoost A B Testing Revenue Optimization Fraud Detection SQL Python

Team Lead, Business Analyst

IPSOS (Crownit)

Apr 2018 - Jul 2022 (4 years 3 months)

Led team delivering market research, consumer insights, and analytics for business decisions. Reduced marketing costs approximately 30% through segmentation models and predictive analytics, and automated recommendations workflow improving team efficiency 40%.

Market Research Consumer Insights Segmentation Predictive Analytics Naïve Bayes KNN R Python Dashboarding KPI Tracking

Co-Founder and Strategy Head

MadCloud Technologies Pvt. Ltd.

Jul 2015 - Apr 2018 (2 years 9 months)

Co-founded ed-tech platform for government exam prep in four regional languages, achieving 1M+ downloads in 6 months. Grew Google Ads revenue 45% through data-driven go-to-market and user acquisition.

Edtech Product Development Go To Market Strategy User Acquisition Google Ads Fundraising Leadership