At TripSpin, Inc. (GobiMaps), I built India from zero to 50K+ users through creator-led and performance acquisition. I also led early US scaling to 1,000 users in the first week.
I built TripSpin’s content supply engine through licensing deals with 500+ creators and a 30K+ venue acquisition pipeline. I worked directly with the US founders on product priorities, retention and unit economics across India and the US.
At Shoppin', I scaled the app to 500K+ users in five months and built its US acquisition engine from scratch. I ran a network of 500+ US creators and hired and managed a 7–8 member growth and marketing team.
At Probo Media Technologies, I directed $6M+ in ad spend and led the IPL 2024 Haan/Naa campaign, which delivered 4M+ installs in one month. Earlier, I produced content at Hitbullseye and directed digital content marketing strategy at Times Group (BCCL).
