At Accenture Strategy & Consulting, I owned the customer engagement strategy for a UK energy client, designing lifecycle journeys that lifted conversion 12% and improved campaign efficiency 25%. I also shaped the CRM roadmap and set customer-data governance standards across delivery teams.
At Manras Technologies, I ran the SFMC stack for a global consumer-goods brand across the US, Canada, Australia and EMEA. I designed its contact model and segmentation, built Journey Builder journeys, and executed cross-channel campaigns across email, SMS and push.
At Miri Infotech, I built and ran Pardot / MCAE lead-nurture and customer-engagement programmes, including landing pages, forms and lead scoring. Most recently, at PwC Middle East, I redesigned a contract lifecycle process across six business functions and designed its Salesforce Service Cloud Case Management solution.
