Somya Mishra
@somyamishra1
I drive product strategy through user research, design thinking, and measurable growth.
IndiaWhat I'm looking for
At DB Digital, I guided a subscription-model launch that converted 30% of DAU to paid subscribers and shaped an app redesign that increased DAU by 25%. I also established concept and problem testing within an agile framework, reducing development waste by 45%.
I've led and mentored UX research teams at Hike Messenger, Flock, Housing.com, and DB Digital, building research communities, behavioral frameworks, and scalable training programs. My work spans qualitative and quantitative research, usability testing, design thinking, retention, monetization, and cross-functional product strategy.
Experience
Work history, roles, and key accomplishments
Principal Researcher
DBDigital
Dec 2019 - Present (6 years 8 months)
Guided subscription model launch through generative and quantitative research, converting 30% of DAU to paid subscribers. Conducted comprehensive user research and developed strategic recommendations for app redesign, resulting in a 25% increase in DAU.
User Researcher
Hike Messenger
May 2017 - Dec 2019 (2 years 7 months)
Led immersion study in Bangladesh to identify new product opportunities. Built behavioral research framework including personas, journey maps, and user lifecycle analysis.
User Researcher
Flock, Directi
Sep 2015 - May 2017 (1 year 8 months)
Implemented Jobs to be Done Framework to understand user needs and motivations. Conducted usability testing, contextual interviews, card sorting, and surveys.
User Researcher
Housing.com
Jan 2015 - Sep 2015 (8 months)
Conducted usability testing, contextual interviews, and persona development. Analyzed data via Google Analytics and Mixpanel to optimize retention, conversion, and feature usage.
Research Trainee
Frost and Sullivan
Feb 2013 - Jul 2013 (5 months)
Analyzed the power backup industry via primary and secondary research. Interacted with subject matter experts from the industry to gather insights.
Education
Degrees, certifications, and relevant coursework
ISB&M
Master of Business Administration, Marketing & Finance
2012 - 2014
Pursued an MBA with a focus on Marketing and Finance.
Birla Institute of Technology, Mesra
Bachelor of Computer Applications, Computer Applications
2009 - 2012
Completed a Bachelor of Computer Applications degree.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Interested in hiring Somya?
You can contact Somya and 90k+ other talented remote workers on Himalayas.
Message SomyaGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
