At REPLACI, I own competitive positioning for a spatial intelligence platform, building and competitor-tagging 850 qualified accounts from 2,000+ raw accounts across Australia, Europe, India, and the UK.
I wrote a two-buyer messaging framework for manufacturers and retailers, then built the pilot agreement, proposal, onboarding checklist, pricing, and negotiation guide used to close deals. I also validated the positioning alongside the founder in Delhi NCR showrooms, converting outreach into three pilots and the company’s first paying client.
Previously at BuildRun, I built B2B SaaS brand positioning from scratch, supported sales with outbound copy and trade-press content, generated 114 event leads, and maintained a trusted CRM across 17 tracked channels.
