Sohaib Shabbir

Manage client relationships and translate business requirements into clear creative and digital briefs for the internal team. Coordinate between clients and cross-functional creative teams, following up on deliverables and handling feedback to keep projects on time and aligned with client expectations.

Developed revenue, customer acquisition and break-even models linking GBP 9,800 ad spend over six months to GBP 17,000 in sales, guiding weekly budget decisions. Designed pricing ladders, MOQs and SKU-margin calculators, and improved quote forms, landing pages, UTM tracking and KPI reporting.

Managed crowd flow and safety at 80+ rugby, football and transport events under stadium and rail protocols. Coordinated queue control, platform movement, and attendance counts to keep efficient operations.

Advised customers consultatively during peak trading and matched recommendations to buying preferences. Analyzed sales movement and prioritized replenishment to strengthen shelf availability and attachment rate.

Mentored 17 students through one-to-one sessions and collaborated with five mentors to strengthen programme delivery.

Founded Pakistan's first Burmese delivery brand and served 1,500+ clients in Lahore through Instagram-led customer acquisition. Earned features in national and international magazines while keeping recipe consistency, quality control, and preparation efficiency.

Led a 700-respondent survey and 125 interviews on labour rights, then published insights that advanced awareness around fair pay and safe workplaces.

Grade: 2:1

Activities and societies: Selected modules: Economics and the Business Environment, New Venture Creation, Entrepreneurial Finance, Innovation Management, Venture Growth and Development, Entrepreneurial Marketing, Leadership and Personal Development, Transformational Entrepreneurship, and Innovation.

MSc in Business Strategy and Entrepreneurship with a 2:1, including modules in Economics, New Venture Creation, and Entrepreneurial Finance.

Activities and societies: Selected subjects: Journalism, Advertising, Public Relations, Digital Media, Media Research, Corporate Communication.

BA (Hons) in Mass Communication, covering Journalism, Advertising, Public Relations, Digital Media, Media Research, and Corporate Communication.