sofia waissmann

I am a bilingual digital marketing strategist with a proven track record of executing high-impact, data-driven campaigns across LATAM markets. My expertise lies in CRM automation, lead generation, funnel development, SEO, and paid media. I excel in cross-functional collaboration, ensuring alignment between sales and marketing to optimize conversion rates.

Currently, as the Director of Marketing at Super Connector Media, I have successfully planned and executed multi-channel marketing campaigns that drive pipeline growth and enhance MQL generation. I have built and optimized lead magnet funnels, managed the company’s website, and developed automated email nurturing sequences. My experience also includes launching organic and paid social media campaigns to increase brand visibility and creating real-time reporting dashboards to track key performance indicators.

With a strong background in digital marketing, I am certified in Google Analytics and HubSpot, and I continuously seek to integrate innovative tools and strategies to improve campaign performance. I am passionate about leveraging data to inform marketing decisions and drive business growth.