
Sofia Tan
@sofiatan
I lead travel product strategy, operations, and cross-functional delivery at Khiri Travel.
What I'm looking for
At Khiri Travel, I lead product strategy and development across the business, translating company goals into consistent products, staff training, client updates, and marketing materials. As part of the Core Executive Team, I help shape company direction and strategy while coordinating sustainability, marketing, accounts, and operations.
Previously, I led product and marketing workstreams for a major banking spinoff at PwC and delivered due diligence, transaction advisory, and market research across energy, infrastructure, and bio-economy projects at AWR Lloyd Research.
Experience
Work history, roles, and key accomplishments
Group Product Manager
Khiri Travel Co. Ltd.
Sep 2023 - Present (3 years)
Aligned company mission, vision, and goals into product development; coordinated product consistency across all Khiri Travel by preparing SOPs, guidance, and training. Led product updates, marketing materials, and internal events including the 30-year anniversary.
People & Productivity Manager
Khiri Travel Co. Ltd.
Dec 2022 - Sep 2023 (9 months)
Led and built HR aspects including onboarding, offboarding, staff leave requests, and training. Created performance appraisals, training materials, SOPs, and employee handbooks, and supported GMs in people and HR matters.
Senior Associate, Deals Strategy & Operations
Oct 2021 - Dec 2022 (1 year 2 months)
Served as Project Management Officer for a major banking industry spinoff, leading two workstreams and coordinating readiness activities. Conducted operations due diligence for a crypto company acquisition, including research and report preparation.
Associate, Senior Analyst, Analyst, Intern
AWR Lloyd Research Ltd.
Aug 2018 - Oct 2021 (3 years 2 months)
Conducted and supervised due diligence and market studies on fuel-based projects including coal, gas, and LNG. Supported M&A and transaction advisory deals across various sectors and led the company's bio-economy project initiative.
Finance and Accounting Management Trainee
Royal Orchid Sheraton
Apr 2018 - Jul 2018 (3 months)
Rotated through accounts receivable, accounts payable, purchasing, and financial budgeting departments. Responsible for reporting and checking receivables/payables, understanding daily financial operations, and analyzing future budgeting and profit and loss statements.
Education
Degrees, certifications, and relevant coursework
University of Windsor
Exchange Student, Finance
2017 - 2018
Finance exchange student program at the University of Windsor.
Mahidol University International College
Bachelor of Business Administration, Finance
2014 - 2018
Bachelor of Business Administration with a major in Finance and a minor in Tourism and Hospitality Management.
Stetson University
Exchange Student, Finance
2016 - 2016
Finance exchange student program at Stetson University.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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