Linda Ann Sloan

Leads digital content strategy and senior copywriting for a financial services organisation, translating complex products into customer-focused content. Develops content processes, SEO standards, and quality-control frameworks.

Develops and delivers digital content, copywriting, SEO, and content strategy across multiple product houses. Implements content style guides, workflows, and governance frameworks to ensure consistent, customer-focused content.

Developed and executed go-to-market campaigns across multiple product categories, ensuring consistent messaging and visual identity. Managed brand guidelines, budgets, and mentored team members.

Led brand identity refresh for a major client, developing new corporate identity and coordinating with above-the-line and digital agencies. Conducted training workshops for marketing and communication managers.

Launched and managed The Sansui Summer Cup, a major sponsorship property, overseeing marketing, branding, media, and public relations. Managed budgets, conducted post-campaign analyses, and coordinated with agencies.

Led strategic accounts for Morkels and Russells, building client relationships and managing marketing calendars. Oversaw budgeting, forecasting, and production of TV and photographic shoots.

Managed the retail portfolio for Nedbank, including investments, savings, private banking, home loans, and credit cards. Promoted from Account Executive to Account Manager within six months.

Completed the Mastering Brand Growth course.

Grade: 92%

Completed an SEO certificate with a pass mark of 92%.

Completed the SEO Professional certification.

Completed the Crucial Conversations training.

Completed a course on understanding and leveraging digital analytics.

Earned the Google Certified online marketing fundamentals certification.

Grade: Distinction

Completed a Public Relations qualification with distinction.

Matriculated from Edenvale High School.