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Tilman Müller

@tilmanmller

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Localization Manager and Senior Copywriter specializing in German DACH markets.

Netherlands

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What I'm looking for

I'm seeking a senior localization/content role at a data-driven fintech or SaaS company where I can lead German DACH content strategy, UX writing and SEO to drive adoption, conversion and cross-functional impact.

I am a Localization Manager and Senior Copywriter who builds data-driven narratives and UX copy to boost engagement and conversions in German-speaking markets.

At Ledger I spearheaded localisation and copywriting across Ledger.com, Ledger Live, marketing campaigns and social, led SEO and engagement growth initiatives, and managed external translators and agencies to increase German-speaking user adoption.

I combine content strategy, UX writing, brand storytelling and multilingual expertise to help fintech, crypto and SaaS brands scale internationally and improve conversion and usability.

Experience

Work history, roles, and key accomplishments

Current

Language Manager Germany

Current

Ledger

Jul 2021 - Present (4 years 3 months)

Spearheaded German copywriting and localization strategy for Ledger across web, app, marketing and social, establishing tone of voice, UX-writing frameworks and style guides to grow German-speaking user adoption. Managed freelance translators and agencies and acted as first German-speaking stakeholder spokesperson at industry events.

Localization UX Writing Copywriting SEO Content Strategy Vendor Management Stakeholder Engagement

German Localization Manager

Marketing Services International

Jan 2019 - Jun 2021 (2 years 5 months)

Conceptualised and produced high-converting German content for web, mobile and social while designing and implementing SEO-driven blog and website strategies that boosted organic reach. Partnered with UI/UX teams to improve usability and engagement through strategic microcopy and UX writing.

Localization Copywriting UX Writing SEO Content Strategy CMS A B Testing Analytics

Growth Marketing Copywriter

Backbase

May 2018 - Dec 2018 (7 months)

Developed conversion-focused brand messaging and marketing campaigns for fintech products in English and German to support growth initiatives and digital experiences. Refined copy across channels to improve clarity and conversion.

Copywriting Marketing Campaigns UX Writing Content Strategy

Content Manager & Editor

Gracenote (Nielsen)

Aug 2016 - Apr 2018 (1 year 8 months)

Managed and edited metadata and entertainment content for global streaming platforms, ensuring editorial quality and localization standards for German-speaking markets. Implemented processes to maintain consistent content accuracy and style.

Content Management Editorial Standards Localization Metadata Quality Assurance

Marketing Associate & Junior Consultant

Magility

Jul 2013 - Jul 2016 (3 years)

Researched emerging technology trends and produced reports and high-level marketing materials for international clients, supporting innovation strategy and corporate communications. Delivered content to support client presentations and market positioning.

Market Research Marketing Strategy Report Writing Corporate Communications Content Production

Corporate Communications Intern

AKKA Technologies

Jan 2012 - Present (13 years 9 months)

Supported corporate communications and community-building activities in Paris, assisting with internal and external communications and stakeholder engagement projects. Contributed to content and event coordination.

Corporate Communications Community Building Content Creation event support Stakeholder Engagement

Marketing Intern

Ringier Publishing

Jan 2011 - Present (14 years 9 months)

Assisted marketing team at Switzerland’s largest media house with campaign support, content production and market research to support publishing initiatives. Gained hands-on experience in media marketing operations.

Marketing Support Content Production Market Research Media Operations

Education

Degrees, certifications, and relevant coursework

Zeppelin University

Bachelor of Arts, Communications & Corporate Management

2009 - 2013

Bachelor of Arts in Communications & Corporate Management from Zeppelin University, completed 2009–2013 with a focus on communications and corporate management.