Open to opportunities

sofia ferretis

@sofiaferretis

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Dynamic Marketing and PR Manager specializing in brand awareness strategies.

Mexico

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What I'm looking for

I am seeking a role that fosters creativity and collaboration, where I can drive impactful marketing strategies and enhance brand visibility.

I am a dynamic Marketing and PR Manager with a strong focus on media coordination, marketing campaign development, and event planning. My experience spans across various sectors, particularly in the automotive industry, where I have successfully driven brand awareness and engagement through innovative PR strategies. I thrive in collaborative environments, working closely with advertising agencies and influencers to create impactful marketing campaigns.

Throughout my career, I have managed significant projects, including international marketing campaigns for major brands like Ternium and Siemens. My role as PR Manager for Sportsbook Casino allowed me to expand into new markets, including Brazil and Argentina, while ensuring effective communication and customer satisfaction. I am results-oriented and ready to leverage my skills to enhance brand visibility and engagement.

Experience

Work history, roles, and key accomplishments

PR/Marketing Manager

BITESA

Jan 2024 - Sep 2024 (8 months)

Managed project communication and action plans, ensuring brand representation across all shareholders. Executed external and internal communication campaigns for TERNIUM, SIEMENS, and AUTOZONE, while also handling crisis management and PR strategies for media and shareholders.

Project Management Brand Representation Internal Communications Crisis Management PR Strategy

PR Manager for Sportsbook Casino

National Streaming

Aug 2021 - Dec 2023 (2 years 4 months)

Coordinated international marketing campaigns and managed media platforms and social networks. Developed and implemented campaign guidelines with PR teams and influencers, successfully expanding into new markets including Brazil, Argentina, and Costa Rica.

International Marketing Social Media Management Content Management Market Expansion Customer Service

Event Coordinator

Intencion Deportiva

Mar 2020 - Jul 2021 (1 year 4 months)

Monitored website performance, conducted regular audits, and troubleshot issues related to site functionality. Organized and managed sporting events, both online and on-site, while crafting PR storytelling for events involving athletes and brands.

Sports Talent Monitoring Event Management

Sports and Marketing Assistant

UEFA Foundation for Children

Jan 2019 - Dec 2019 (11 months)

Assisted with sports and marketing initiatives. Supported various projects aimed at leveraging sports for social good.

Sports Marketing Communication

Sports and Marketing Assistant

Club International de Tennis Genève

Jan 2019 - Dec 2019 (11 months)

Integrated business partners and created sports talent monitoring reports. Crafted PR storytelling for events involving funding campaigns and game day, while also managing singles and doubles tournament logistics.

Business Partner Sports Talent Monitoring Tournament Logistics Negotiation Business Synergy

International Commerce Coordination and Commercial Planning

TERNIUM DE MEXICO

Jan 2016 - Dec 2017 (1 year 11 months)

Managed communication between international offices and followed up on international orders for automotive clients. Conducted price planning for steel negotiation and performed market analysis for commodities.

Order Management Market Analysis

Education

Degrees, certifications, and relevant coursework

EU Business School

MBA, Business Administration

Grade: Pass with merits

Activities and societies: Student board member

Completed an MBA in Business Administration with a thesis award and a double degree from Spain and Switzerland, achieving a 'Pass with Merits'. Gained international experience across Mexico, Spain, and Switzerland, and served as a student board member. Earned a Certificate in International Business from the Chambers of Commerce and Industry of Switzerland (CCIS).

ITESM

B.A, International Business

Activities and societies: Student board member

Obtained a Bachelor of Arts in International Business, including an international experience certificate from Geneva, Switzerland. Actively participated as a student board member during the program. The curriculum focused on global business practices and international trade.