Possibility to work and remotely, globally and stimulating environment that allows you to grow continuously.
LB
Looking for a job
Ludovica Bertolini
@ludovicabertolini
Product Marketing Specialist at Dedagroup, shaping Cloud and Cybersecurity positioning and coordinating product launches across Product, Marketing and Sales.
ItalyWhat I'm looking for
At Dedagroup, I define positioning and messaging for go-to-market initiatives, translating technical services into clear customer value propositions. I analyze market trends, competitors and performance data to support product marketing decisions.
I plan and coordinate product launches with Product Managers and the Product Management Team Lead, aligning Product, Marketing and Sales. I also create sales enablement materials and contribute to product demos and marketing content.
I started at Dedagroup as a Digital Marketing Specialist, supporting content creation, event organization and speaking engagements for Cloud and Cybersecurity services. At TCR Tecora, I supported product marketing activities and worked directly with customers across sales, technical consulting and customer support.
I use AI tools and agents to accelerate research, analysis and content creation. I’m interested in the intersection of Product Marketing, technology and AI, and in continuing to develop my expertise in strategic go-to-market and product marketing.
Experience
Work history, roles, and key accomplishments
Current
• Define product positioning and messaging for GTM initiatives, translating technical services into clear customer value propositions.
• Analyze market trends, competitors and performance data to identify opportunities and support PMM decisions.
• Plan and coordinate product launches with Product Managers and the Product Management Team Lead, aligning Product, Marketing and Sales.
• Build sales
Supported content creation, event organization and speaking engagements for Cloud & Cybersecurity services.
• Supported product marketing activities through content creation, event organization, and speaking engagements.
• Worked directly with customers across sales, technical consulting, and customer support, developing a practical understanding of customer needs and product value.
Research internship in the TRETILE project on microalgae-based treatment and valorisation of textile wastewater. Carried out chemical, physical and microbiological analyses, developing a rigorous, data-driven approach to problem solving.
Chemical-physical analysis of wastewater in an environmental services company.
Education
Degrees, certifications, and relevant coursework
ST
start2impact
Graphic Design
• Figma
• Photoshop
ST
start2impact
Digital Marketing
Activities:
- Copywriting
- Email Marketing
- Social Media: LinkedIn and Sales Navigator, Facebook and Instagram Ads
- SEO
Create content and advertising campaigns on different digital channels, up to developing a complete Digital Marketing strategy.
UM
Università degli Studi di Milano-Bicocca
Master's Degree, Sciences and Technologies for the Environment and Territory
2018 - 2021
THESIS: Microalgae-based applications for the treatment and valorization of wastewater from the textile industry
UM
Università degli Studi di Milano-Bicocca
Master's Degree in Science and Technology for the Environment and the Territory
Issued Apr 2021
UM
Università degli Studi di Milano-Bicocca
Bbetween Writing
Issued Nov 2020
UC
Università di Catania
Bachelor's Degree, Planning and Protection of Land and Landscape
2015 - 2018
THESIS: Potable reuse of wastewater: problems and perspectives
SL
Scientific High School E. Boggio Lera
Diploma
2010 - 2015
ES
Esri
GIS Certifications
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
ItalyAuthorized to work in
Spain
Malta
Germany
Croatia
Poland
Slovenia
Austria
France
Luxembourg
Belgium
Denmark
Sweden
Switzerland
Finland
GreeceSalary expectations
45k+ EUR
Social media
Skills
B2B MarketingAI AgentsProduct MarketingGo To Market StrategyProduct PositioningProduct LaunchProduct ManagementProduct StrategyMarket ResearchCompetitive AnalysisSales EnablementMarketingCloud ComputingCybersecurityContent StrategyAIFigmaCanvaMicrosoft Office 365Event ManagementTechnical MarketingContent CreationCustomer SupportTechnical ConsultingDaVinci Resolve
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