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Ludovica Bertolini

@ludovicabertolini

Product Marketing Specialist at Dedagroup, shaping Cloud and Cybersecurity positioning and coordinating product launches across Product, Marketing and Sales.

Italy

Message

What I'm looking for

Possibility to work and remotely, globally and stimulating environment that allows you to grow continuously.

At Dedagroup, I define positioning and messaging for go-to-market initiatives, translating technical services into clear customer value propositions. I analyze market trends, competitors and performance data to support product marketing decisions.

I plan and coordinate product launches with Product Managers and the Product Management Team Lead, aligning Product, Marketing and Sales. I also create sales enablement materials and contribute to product demos and marketing content.

I started at Dedagroup as a Digital Marketing Specialist, supporting content creation, event organization and speaking engagements for Cloud and Cybersecurity services. At TCR Tecora, I supported product marketing activities and worked directly with customers across sales, technical consulting and customer support.

I use AI tools and agents to accelerate research, analysis and content creation. I’m interested in the intersection of Product Marketing, technology and AI, and in continuing to develop my expertise in strategic go-to-market and product marketing.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Specialist

Current

Dedagroup

Aug 2022 - Present (4 years 3 months)

• Define product positioning and messaging for GTM initiatives, translating technical services into clear customer value propositions.

• Analyze market trends, competitors and performance data to identify opportunities and support PMM decisions.

• Plan and coordinate product launches with Product Managers and the Product Management Team Lead, aligning Product, Marketing and Sales.

• Build sales

Digital Marketing Specialist

Dedagroup

Mar 2022 - Aug 2022 (5 months)

Supported content creation, event organization and speaking engagements for Cloud & Cybersecurity services.

Product Marketing Specialist / Product Specialist

TCR Tecora

Feb 2021 - Feb 2022 (1 year)

• Supported product marketing activities through content creation, event organization, and speaking engagements.

• Worked directly with customers across sales, technical consulting, and customer support, developing a practical understanding of customer needs and product value.

Internship

Università degli Studi di Milano-Bicocca

Sep 2020 - Apr 2021 (7 months)

Research internship in the TRETILE project on microalgae-based treatment and valorisation of textile wastewater. Carried out chemical, physical and microbiological analyses, developing a rigorous, data-driven approach to problem solving.

Internship

Envisep - Environmental Services & Projects

Dec 2017 - Feb 2018 (2 months)

Chemical-physical analysis of wastewater in an environmental services company.

Education

Degrees, certifications, and relevant coursework

start2impact

Digital Marketing

Activities:

- Copywriting
- Email Marketing
- Social Media: LinkedIn and Sales Navigator, Facebook and Instagram Ads
- SEO

Create content and advertising campaigns on different digital channels, up to developing a complete Digital Marketing strategy.