
Sofia Astor
@sofiaastor
I keep executives and complex hospitality, design, and production operations moving from planning through delivery.
What I'm looking for
I support a private principal and three affiliated hospitality and interior design businesses, managing calendars, confidential correspondence, travel, expenses, and competing priorities across Pacific and Eastern time zones.
I coordinate vendors, procurement, deliveries, budgets, and project documentation, while managing recurring contractors and scaling teams for events, moves, and special projects. I use clear checklists and procedures to keep work moving through completion.
Through ISU INC, I run executive assistance, marketing, and SEO services while overseeing client onboarding, reporting, bookkeeping, invoicing, vendor payments, and contractor deliverables.
My project and production background includes delivering client work for hospitality, retail, and e-commerce brands, as well as coordinating 130+ commercials, documentaries, branded films, and live events. I've managed creative teams, production schedules, client reviews, and budgets up to approximately $125,000.
Experience
Work history, roles, and key accomplishments
Founder & Operations Lead
ISU INC
Jan 2023 - Present (3 years 8 months)
Operate a U.S. company providing executive assistance, marketing, and SEO services, managing client onboarding, scheduling, correspondence, and reporting. Oversee bookkeeping, invoicing, vendor payments, and tax filings with an external CPA.
Executive Assistant & Personal Assistant / Project Manager
Private Principal — Hospitality & Interior Design Portfolio
Jun 2023 - Aug 2026 (3 years 2 months)
Managed executive calendars, confidential correspondence, domestic travel, and expense coordination for a private principal and three affiliated businesses. Coordinated contractors, budgets, and project deliverables across hospitality and interior design projects.
Project Manager & Production Coordinator
Moloko Marketing Agency
Apr 2023 - Jun 2024 (1 year 2 months)
Managed concurrent projects for 5+ hospitality, retail, and e-commerce clients, serving as the main contact from kickoff through delivery. Coordinated an eight-person creative team and administered project budgets of $15,000–$80,000.
Creative Producer & Project Manager
International Commercial, Film & Live Event Production
Jan 2018 - Dec 2022 (4 years 11 months)
Coordinated 130+ commercials, documentaries, branded films, and live events for brands including Smeg, Yves Saint Laurent, Quiksilver, Levi’s, and Adidas. Led crews of 10–15 and supported budgets up to approximately $125,000.
Education
Degrees, certifications, and relevant coursework
Herzen State Pedagogical University
Bachelor's Degree, Social Studies Education
2012 - 2016
Bachelor's degree in Social Studies Education from Herzen State Pedagogical University, completed in 2016.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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